Senior Digital Communications Executive

POSITION DESCRIPTION

The Senior Staff of the Consumer Communication Department (ATL) plays an vital important role in executing and managing brand communication strategies across digital channels. This position serves as a key liaison contact between internal teams’ stakeholders and external partners (agencies, production houses), ensuring alignment with business objectives and efficient use of budgets.

ROLES & RESPONSIBILITIES

1. Strategic Planning & Communication Execution

• Understand and apply the brand communication strategy to all ATL and digital activities.

• Work closely with agencies to plan and execute digital communication and media campaigns effectively.

• Collaborate with Internal Departments to review Marketing Plan and optimize communication touchpoints.

2. Digital Performance & KPI Management

• Regularly review and evaluate digital performance to ensure effectiveness and alignment with KPIs.

• Monitor campaign KPI performance, in coordination with agencies.

• Provide actionable insights to improve communication impact.

3. Production/ Execution Management

• Lead coordination with agencies, production houses, and internal departments for Cooking Program execution including:

• Menu development and assessment

• Production and shooting supervision

• Media planning, executing and reporting

4. Budget Management

• Take ownership of budget management.

• Ensure compliance with internal processes and reporting accuracy.

• Bachelor’s degree in Marketing, Communication, Business, or related fields.

• Minimum 2 - 3 years of experience in digital marketing, media planning.

• 1 – 2 year working experience in Brand Communication is a plus.

• Strong knowledge of digital platforms, media KPIs, and reporting tools (e.g., Advanced Excel, Power BI, Facebook/ Google System).

• Excellent project management and cross-functional coordination skills.

• Proficiency in English (Listening, Speaking, Reading, Writing).

• Proficient in MS Office tools (Excel, PowerPoint, Word).