Senior Digital Marketing

- Manage strategic channels to bring good performance, ability implementation and set up ads on all channels. Effectively control strategies need to be prioritized according to set performance goals.

- Plan and monitor the implementation of all performance advertising strategic activities (mobile applications and website) through display advertising channels, affiliate marketing, media…

- Manage and set up performance advertising strategies and branding on channels: Facebook Ads, Google Adword, Adnet work, CPD, Social Media, TVC, OOH…

- Work based on the given budget and achieve committed target KPI, keeping CAC at an optimal level.

- Manage and liaise with multiple suppliers and third parties to achieve KPI targets.

- Measure and report performance of all digital marketing strategies and evaluate according to targets (ROI & KPI).

- Identify trends and detail information, optimize spend and performance based on the detail information.

- Ability to analyze and evaluate the effectiveness of strategics brought in by users from many channels.

- Monitor anti-fraud reports in advertising strategy and take coordinated actions with third parties to monitor and minimize fraud in digital marketing strategies.

- Plan and create small-scale A-B testing strategies to better optimal advertising strategy.

- Proposing new digital channels has the potential to effectively bring in new users.

- Priority is given to candidates with experience working in the field of Digital Performance (at least 2 years), have experienced implementing performance strategies in the fields of e-commerce, cryptocurrency online-travel, mobile-gaming…

- Proficient in using Digital Ads platforms such as Facebook Ads, Google Ads, Twitter Ads, Tiktok Ads, other display networks…

- Experience in managing conversion advertising strategies.

- Have basic understanding of running in - app ads and App Store Optimization (ASO) and Search Engine Optimization (SEO).

- Experience in measuring and optimizing platform integration (for mobile applications and websites) with third parties (for example: Google, Facebook, Sizmek, Appsflyer).

- Understand and be creative in identifying target audiences and devising digital strategics that attract the most users.

- Good understanding of mobile attribution tools (example: Appsflyer Protect 360).

- Have basic understanding of setting up and optimizing Google Analytics, Tagmanager goal & event…

- Proficient in using tools: Similarweb, Ahref, Semrush, Google data studio, Power Bi…

- Strong analytical skills and thinking on the data.

- Update latest trends and best practices in online marketing and measurement.

- Being able to create meaningful reports by using tools such as Google Data Studio + Power Bi would be a plus.

- Experience in handling and deal agreement about buy advertising with third parties will be an advantage.

- Required to be able to communicate in basic English or better.

- Ability to multiple task and manage time well.

- Confident communication, good teamwork, enthusiasm in work and not afraid to learn ask, innovate.

* Benefits and opportunities

- Working in an international, dynamic, professional environment, with many opportunities for career development.

- Basic training courses in engineering & soft skills.

- Many activities of the company (congress sport and music, TMA Futsal award…) help every year.

- Competitive salary and benefits.

- Sponsor food and housing expenses.

- Receive comprehensive health care.

- Salary 2200$ - favorable.

* Work location

- Mid Valley City, Kuala Lumpur, Malaysia.