Các Phúc Lợi Dành Cho Bạn
Mô Tả Công Việc
1. Digital marketing:
- Work closely with Product department, internal teams & agency to plan, optimize and follow up on monthly targets for main platform:
• Organic Search Marketing (ASO & SEO)
• Online performance marketing (SEM, Google Ads, Facebook Ads, email marketing etc).
- Develop plans to promote product features & Working with other teams (Communication team, Event team, Design team) to meet KPIs of campaigns.
- Plan & collaborate with other teams to bring more relevant users, optimize the rest of funnel; on boarding, engagement, and retention for other owned platforms.
- Put in place a system for measuring, reporting, and optimizing growth metrics.
- Run experiments, conduct data analysis and research to develop insights that reveal growth opportunities.
2. Sub-brands marketing:
- IT jobs industry: plan for brand growth & execute to meet digital KPIs.
- Other brands:
• Work with line manager to develop brand strategy
• Plan & execute digital marketing
3. Market understanding:
Do competitors review & research to understand customers insights regularly through digital channels.
4. Leadership role: (team 3 – 5 members)
- Lead digital team
- Lead Marketing services team
- Lead sub-brand team
Yêu Cầu Công Việc
• Have 3+ years’ experience doing digital marketing, be master of planning & execution especially organic search marketing (SEO or ASO) and/or online advertising (Facebook, AdWords etc)
• Be highly analytical, structured and committed to a metrics-driven approach.
• Have strong strategic thinking & digital marketing mindset.
• Be fluent in English and have excellent communication/writing skills.
• Can motivate a young, dedicated and hard-working team.
• Be creative, initiative, can-do attitude.
• Comfortable interacting with senior executives inside and outside the company
It would be nice if you:
• Have experience in product marketing or brand marketing.
• Have experience in user testing and researching customer needs.
• Are experienced in both B2B & B2C marketing.