Senior Executive Marketing & Communications

Senior Executive Marketing & Communications

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Các Phúc Lợi Dành Cho Bạn

Competitive salary & benefit package
Comprehensive training program & development roadmap for all positions
Preferential tuition & other fees for employees’ children studying at UTS

Mô Tả Công Việc

The Senior Executive, Marketing & Communications' role at UTS is a unique opportunity to explore deep consumer and market insight to drive short and medium-term profitable growth by working closely with different functions (Internal and external) to deliver exceptional brand experiences in the marketplace and make sure all the touch points between brand and customers are memorable. Daily responsibilities would include.

A. YOUR RESPONSIBILITIES

1/ Market Research & Forecast (5%)

- Collect market information to identify market needs, target markets, new markets;
- Conduct qualitative and quantitative surveys/ research to understand target customer needs;
- Regularly update new trends/ information in the market in order to timely adjust Marketing - Admissions strategies/ plans.

2/ Brand Management (20%)

- Support line manager to define market segmentation, target customer identification and brand positioning;
- Participating in building brand identity & brand equity, standards to be followed for images and communication content to target customers (current parents, potential parents, students);
- Resolving trademark-related legal issues;
- Build up, manage and produce content to maintain the school‘s official communication channels: Facebook, Youtube, Instagram, LinkedIn, Zalo, Tiktok...;
- Build, manage & operate website: Update school activity news, optimize users experience, make plans and execute to promote website rankings through keywords (SEO);
- Consulting & managing the presentation of all platforms for exchanging information to parents under the operating responsibility of other departments: ManageBac learning platform, Online uniform store, etc;
- Continuously monitor and update news from all educational groups on social networking platforms to capture market trends and make appropriate predictions;
- Responding to information that parents sent to Marketing-managed social media platforms;
- Support to identify and handle communication crises (if any).

3/ Formulate strategies, plans and deploy intergrated marketing activities for enrolment (30%)

- Participate in building communication themes throughout the school year using external or internal resources;
- Participate in defining strategy and plan multi-channel communication & marketing based on market situation, parents‘ needs and actual service provided by the school;
- Implement marketing activities on digital platforms: Build up media content and images according to brand identity to promote school‘s outstanding activities and features. / Select the form/channel to approach and deploy advertising activities: Facebook, Google, SEM, Native ad, Community group, advertising through email, electronic newspaper,... / Track results of advertising activities and continuously have appropriate optimization plans: Change the communication channel, change the way ads are run, change the image/content,...;
- Implement traditional marketing activities: Moderate the production of publications serving traditional marketing activities and enrollment: Brochures, leaflets, fee schedules,... for all programs study program / Deploying activities: Outdoor advertising, on-site advertising, printed newspapers, magazines, television stations;

4/ Management of communication activities (including communication activities of all other
departments) (10%)

- Check and approve the style, presentation and part of the communication text sent from the
official communication channels of UTS;
- Synthesize and store all school communication content throughout the school year.

5/ Event organization (15%)

- Planning, budgeting and organizing marketing events;
- Planning, budgeting and organizing Admission events;
- Participating in/hosting sponsored events;
- Support the organization of school‘s general events: Opening ceremony, closing ceremony, summer program,etc.

6/ Filming, designing and censoring publications/products for school-wide operation (10%)

- Check the content of publications serving the activities related to parents and students:
- Parent handbook, service handbook, study handbook, forms, admission application, certificate of merit , insurance card, signboard system, etc;
- Conceptualize school products: Uniforms, souvenirs, gifts/commercial products, learning tools, etc;
- Conceptualize print products for academic events (Banner, backdrop, etc), film and build academic materials (eg: Welcome G1 student series);

7/ General missions of management and administration (10%)

- Consult and offer professional solutions under functional units;
- Organize, manage and archive department‘s document, information & data;
- Prepare reports relating to department functions & and duties;
- Support other departments in fulfilling school-wide tasks when required;
- Other tasks diretly assigned by the Board of director.
Xem toàn bộ Mô Tả Công Việc

Yêu Cầu Công Việc

1/ Education

- University Degree with Marketing/Business background is an advantage.

2/ Experience (type of)

- Well-experienced with Marketing background at least from 01 year and above;
- Used to work in Education industry is a plus.

3/ Specific knowledge/ skill

- Love working with students;
- Strong business mindset, analytical power, good communication and presentation skill;
- Have good sense of beauty;
- Good English at 04 skills;
- Energized, open-minded and extremely proactive;
- Practical creativity and result-oriented;
- Passion to growth and strong time management skill to work in a changeable environment; manage workload and multiple projects;
- Responsible and honest at work;
- Careful and detailed with both words, numbers and visual;

Địa Điểm Làm Việc

80/68 Dương Quảng Hàm, Phường 5, Gò Vấp, Ho Chi Minh City, Vietnam

Về Chúng Tôi

US Vietnam Talent International School (UTS) is a member of Van Lang Education Group, which has a successful history of education in Vietnam spanning 27 years with Van Lang University as one of the first and the most successful private university in Vietnam.

UTS pursues the mission of creating a safe, caring and creative learning environment that inspires all students to grow their talents and characters, so they become well–rounded lifelong learners and compassionate leaders that contribute to change the world for the better.

Our vision is to be the leading bilingual international school in Vietnam with a worldwide reputation for excellence in teaching and learning. We value Integrity, Respect, Courage, Contribution, Lifelong Learning, and Creativity.

At UTS, each teacher and staff is an educator whose lifetime mission is to nurture talents and characters within our students. We are welcoming all experienced and enthusiastic educators who share with us our vision and mission in education and join us on the proud journey of "Growing Talents With Care".

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Địa Điểm Công Ty

80/68 Duong Quang Ham Str., Ward 5, Go Vap Dist.

Quy Mô Công Ty

100-499
nhân viên

Liên Hệ

HR Department

Chương trình THẠC SĨ QUẢN TRỊ & THƯƠNG MẠI - Chuyên ngành THƯƠNG MẠI QUỐC TẾ | ĐẠI HỌC THĂNG LONG | ĐẠI HỌC CÔTE D’AZUR (PHÁP)

Chương trình THẠC SĨ QUẢN TRỊ & THƯƠNG MẠI - Chuyên ngành THƯƠNG MẠI QUỐC TẾ | ĐẠI HỌC THĂNG LONG | ĐẠI HỌC CÔTE D’AZUR (PHÁP)

Bằng Thạc sỹ chính quy quốc tế từ Pháp, được bộ GD-ĐT VN công nhận

Mang tính ứng dụng cao và phát triển kỹ năng quản lý

Gia nhập cộng đồng Alumni (Doanh nhân, Chủ doanh nghiệp nhiều lĩnh vực)