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Mô Tả Công Việc
This position will play the role of channel lead who provides strategic planning over the digital distribution channel, holds the holistic responsibility for developing and executing the strategies to continue building and growing e-commerce sales across the digital platforms via 360* integrated communications, activation and sales approach, while ensuring the best-in-class customer experiences and partnership management.
In this role, this person is also responsible for the development and growth of talents under his/ her management, as well as advocating FWD’s cultures.
• Planning: Propose short-term integrated channels strategies including all wining drivers as: Platform Development, Promotion Programs and Activities, Partnership development to achieve ambitious growth of DB customer base & APE;
• Growth & Innovation Strategy: Identify and pursue opportunities to drive growth through efforts focused on launching new digital native products/ selling platforms/ partnership; expanding the marketable base, testing new offers & promotion programs; improving targeting and segmentation, and optimizing marketing creative
• Effectively manage the execution of always-on activities including Digital Awareness & Acquisition campaigns (Creative Development; Effective Media Buying), Offline Activation Programs; as well as annual flagship campaigns (eg. FWD Music Fest Online Acquisition) to achieve sales target while ensuring brand advocacy;
• Continually explore new partnerships towards strategic large-base partners, affiliate partners/ e-commerce partners to widening source of growth;
Xem toàn bộ Mô Tả Công Việc
In this role, this person is also responsible for the development and growth of talents under his/ her management, as well as advocating FWD’s cultures.
• Planning: Propose short-term integrated channels strategies including all wining drivers as: Platform Development, Promotion Programs and Activities, Partnership development to achieve ambitious growth of DB customer base & APE;
• Growth & Innovation Strategy: Identify and pursue opportunities to drive growth through efforts focused on launching new digital native products/ selling platforms/ partnership; expanding the marketable base, testing new offers & promotion programs; improving targeting and segmentation, and optimizing marketing creative
• Effectively manage the execution of always-on activities including Digital Awareness & Acquisition campaigns (Creative Development; Effective Media Buying), Offline Activation Programs; as well as annual flagship campaigns (eg. FWD Music Fest Online Acquisition) to achieve sales target while ensuring brand advocacy;
• Continually explore new partnerships towards strategic large-base partners, affiliate partners/ e-commerce partners to widening source of growth;
Yêu Cầu Công Việc
• Degree in Marketing, Communication, Business, or other related fields;
• Marketing-related experiences (eg: Strategic Marketing/ Digital marketing/ E-commerce/ Brand Marketing/ Channel Marketing, etc.) at Digital-driven companies/FMCG/Insurances/ Banks and at least 5 years in middle-management level;
• Strategic Thinking: Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives;
• Excellent partnership management skills with strong background in building relationship and influencing bank/ digital/ affiliate/ e-commerce/ etc. partners;
• Marketing-related experiences (eg: Strategic Marketing/ Digital marketing/ E-commerce/ Brand Marketing/ Channel Marketing, etc.) at Digital-driven companies/FMCG/Insurances/ Banks and at least 5 years in middle-management level;
• Strategic Thinking: Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives;
• Excellent partnership management skills with strong background in building relationship and influencing bank/ digital/ affiliate/ e-commerce/ etc. partners;
Địa Điểm Làm Việc
Ho Chi Minh City, Vietnam
