Senior Manager - Project Marketing

Main Responsibilities:

- Be responsible for developing and executing the marketing strategy across the full spectrum of the marketing function on multiple residential and mixed-use projects.

- Prepare the overall marketing budget and manage all marketing activities and operations within the approved budget

- Coordinate with the market research team, the Customer Service Department, and the Sales Department to develop a market research and customer research plan for the Projects in all segments

- Coordinate with the communications team to oversee the implementation and compliance of the Project's communications standards to ensure consistent communication and accurately reflect the Project's brand positioning

- Engaging with an international group of design partners to develop compelling but differentiated brand identities and publicity materials for the Projects

- Working with colleagues across various departments to manage and maintain deadlines, budgets, marketing objectives, and other related.

- Collaborate with events team and planners to provide direction and development of direct marketing initiatives and event management for Projects to achieve set goals, including but not limited to Project success and cost management.

- Coordinating with the branding and design department to oversee the implementation and compliance of the Projects' brand guidelines and key messages in all segments;

- Coordinate with the digital marketing department to oversee the implementation and compliance of the Project's digital marketing plan in all segments to ensure consistent communication and accurately reflect brand positioning Project brand

- Supervise/support others in the marketing department in implementing the marketing functions.