Senior Manager, Student Recruitment (Sales)

Senior Manager, Student Recruitment (Sales)

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Premium Health Care
Annual leave, plus Xmas closure, public holidays and paid sick leave
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Mô Tả Công Việc

POSITION PURPOSE
To assist the Director Marketing, Communications and Student Recruitment in implementing the University’s marketing and recruitment strategy. The primary function of the role is to lead the team who raises awareness, applications, and enrolment of suitably qualified students, to programmes and courses at BUV.

The Senior Manager, Student Recruitment is responsible for the strategic oversight of BUV’s student recruitment activities, strategies and plans across domestic and international audiences. The position oversees the development of innovative and integrated marketing and recruitment strategies, including communication, event management and outreach, across both domestic and international markets. The position provides leadership and supervision to teams of student recruitment professional staffs.


AREAS OF RESPONSIBILITY
1. Student Recruitment & Sales Channel Development
• Support the University's recruitment, retention, and marketing plans during implementation
• Analyze and assess student recruitment efforts in order to prioritize initiatives, particularly event attendance, that yield the highest return on investment.
• Track the number of applications, enrollments, and retention rates of students from the colleges and universities visited or other specific groups, such as male primary teachers and students from minority ethnic backgrounds.
• Create and keep up contact databases that can be used for marketing and joint venture work.
• Conduct market research to update competitors’ activities & learn how current and prospective students feel about BUV and what they need and want in a school.
• Ability to work in a leadership team with the Marketing Manager for the overall Marketing and Sales objectives.
• Achieve the leads/enquiries and enrolment target.
• Identify key internal and external partners and forge relationships with them in order to deliver integrated recruitment programs that produce high-caliber results.
• Help the key performance indicators for student recruitment and marketing initiatives to be met.
• Provide senior leaders with high-level advice on emerging student recruitment issues and markets by anticipating them and acting accordingly.
• Actively participate in the strategic planning of student recruitment initiatives, including the creation of KPIs and the tracking of goal progress.
• Create and implement a program of creative and strategically coordinated student recruitment initiatives to meet the university's priorities.
• Create a plan to use alumni contacts as a recruitment tool and to spread the word about BUV's offer.

2. Others
• Prepare an annual budget, schedule spending, analyze discrepancies, and take corrective action to meet financial objectives.
• Provide leadership and supervision to a team of specialists within the Student Recruitment function.
• Prepare timely agreed-upon periodic reports for Management..
• Undertake any other assignments as delegated by the Line manager and/or the Vice-Chancellor and President
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Yêu Cầu Công Việc

POSITION SPECIFICATIONS

COMPETENCIES (knowledge, skills, and abilities)

(Essential)

- Bachelor degree in Marketing/ Business Management or associated area.
- Extensive experience in the area of sales and business development.
- Experience in identifying customer drivers, buying and decision-making behaviour.
- Experience working in a flexible and changeable environment.
- Excellent people management skills with experience in managing and developing staff.
- Fluent in English with outstanding copywriting skills

(Desirable)
- Experience in the local Vietnamese marketplace
- Knowledge and understanding of the education market and the challenges within this industry.

COMPETENCIES (behavioural)

(Essential)

- Strategic orientation & leadership
- Effective Communication
- Managing & develop people
- Planning & organising
- Problem solving & decision making
- Customer & service orientation

(Desirable)

- Creative thinking & innovation
- Relationship building & networking

Địa Điểm Làm Việc

Khu đô thị Ecopark, Xuân Quan, Văn Giang, Hưng Yên, Việt Nam
Hà Nội, Vietnam

Về Chúng Tôi

British University Vietnam (BUV) is the first and only international University in Vietnam to award direct British degrees from the prestigious University of London and Staffordshire University. BUV’s mission has two main objectives:
• to provide high-quality British degrees and a world-class campus in Vietnam;
• to create a new generation of discoverers, explorers and creative thinkers who are educated, trained and prepared to thrive in future (4IR) fields of work and life, in an international environment.
Established in 2009, BUV provides teaching for undergraduate programmes and an MBA. Employability rates for students are exceptionally high with 100% of graduates from BUV either having a job or continuing higher education within 3 months following graduation.
With a wide network of more than 300 enterprise partners in various fields, and internship programmes from the first year, BUV helps students gain professional knowledge and practical skills to meet employers’ requirements as well as be ready to develop their careers immediately after graduation.
Students study at BUV’s world class and state of the art campus in the Ecopark township, with its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in Asia.
For more details, please visit our website at https://www.buv.edu.vn/

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Phúc Lợi Công Ty

Employee recognition program

Reward outstanding behavior in the workplace

Health care plan

Insurance, Annual health care

Salary

Highly competitive salary, annual salary review and bonus

Working environment

International Working environment, Flexible working arrangement and working away from campus.

Training

Training and development

Hình Ảnh Văn Phòng

Địa Điểm Công Ty

ECOPARK, XUAN QUAN, VAN GIANG, HUNG YEN

Quy Mô Công Ty

100-499
nhân viên

Liên Hệ

Human Resources Department

Chương trình THẠC SĨ QUẢN TRỊ & THƯƠNG MẠI - Chuyên ngành THƯƠNG MẠI QUỐC TẾ | ĐẠI HỌC THĂNG LONG | ĐẠI HỌC CÔTE D’AZUR (PHÁP)

Chương trình THẠC SĨ QUẢN TRỊ & THƯƠNG MẠI - Chuyên ngành THƯƠNG MẠI QUỐC TẾ | ĐẠI HỌC THĂNG LONG | ĐẠI HỌC CÔTE D’AZUR (PHÁP)

Bằng Thạc sỹ chính quy quốc tế từ Pháp, được bộ GD-ĐT VN công nhận

Mang tính ứng dụng cao và phát triển kỹ năng quản lý

Gia nhập cộng đồng Alumni (Doanh nhân, Chủ doanh nghiệp nhiều lĩnh vực)