Senior Marketing Executive - Digital Marketing And Livestream

Key Responsibilities:

• Develop and execute digital marketing strategies to enhance brand visibility and engagement.

• Manage and optimize livestream events across platforms, including TikTok, to drive sales and customer interaction.

• Create and oversee Google Ads and Meta Ads campaigns to maximize ROI.

• Analyze performance metrics and adjust strategies to improve campaign effectiveness.

• Collaborate with cross-functional teams to align marketing initiatives with business goals.

• Stay updated on industry trends and competitor activities to inform marketing strategies.

• Build and maintain relationships with influencers and partners to expand reach.

• Proficiency in digital marketing tools and platforms, including Google Ads and Meta Ads.

• Strong understanding of social media marketing, particularly on TikTok.

• Excellent analytical skills to interpret data and drive decision-making.

• Creative thinking and problem-solving abilities.

• Strong communication and interpersonal skills for effective collaboration.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Knowledge of SEO and content marketing strategies.

• Minimum of 3 years of experience in digital marketing, with a focus on livestreaming and social media.

• Proven track record of managing successful digital marketing campaigns.

• Experience in the furniture or home improvement industry is preferred but not required.

• Bachelor's degree in Marketing, Business, or a related field is preferred.