Senior Marketing Manager

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Các Phúc Lợi Dành Cho Bạn

13th Month Bonus
Technical Trainings Provided
Team Building Activities

Mô Tả Công Việc

- Business Unit: Royal Embassy Education
- Introduction: Royal Embassy Academy (REA) is an educational microcosm of the world with fully integrated program for grades 1-12. It is directly connected to Little Em’s Preschool (LE), which is an official Reggio Emilia pre-school for children from 18 months old to 6 years in Vietnam. Linked by a deep philosophical belief in the importance of creative education, these two connected worlds hold the learner at the center of all activities. The holistic nature of the Reggio Emilia Approach® to education is carried through the entire curriculum at Royal Embassy Academy, which shares the same mission and values as LE.

- To build, manage and develop the school's branding – communication
• To design, monitor, evaluate marketing strategies, tactical plans to build brand awareness, brand trust, brand love.
• To direct, plan and coordinate with marketing efforts (both full-time, part-time and freelancers).
• To lead the planning, development and execution of all brand’s campaign activities.
• To monitor and optimize budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• To monitor and track campaigns success metrics; identity and action levers to improve performance.
• To build and maintain good relations with the government, the press and other external partners.

- To recruit new students for the school
• To design, monitor, evaluate recruitment campaign, promotion plan to recruit students for all campuses.
• To coordinate with Admission to track leads and support customer care services to keep retention rate.

- To research market and plan marketing strategy to win the market
• To research market, competitors, target audience insight.
• To evaluate brand’s current situation, set strategies and tactics to reach target customers and win the market.

- To build school culture through internal communication activities
To coordinate with HR team:
• To build internal communication channels
• To produce content, design materials, run events supporting internal communication
To train all school staff about branding

- Other assignments by BU Head/CEO, Head of School and Head of Marketing to meet vision and mission of the brand.
Xem toàn bộ Mô Tả Công Việc

Yêu Cầu Công Việc

• Have at least a Bachelor degree in Marketing / Business Adminstration / Communications /Branding or related fields; an abroad degree is a plus.
• Have at least 5 years of professional experience in K-12 education with same/senior position (Marketing/Branding/Communications Manager).
• Proficiency in written, verbal, and presentation skills in both English and Vietnamese.
• Strong experience with online marketing (including social media, content marketing...) and offline marketing (include event, print ad, PR, OOH, KOL…)
• Strong project management skills, results-oriented mindset and strong follow-through with a collaborative working style.
• Creative, proactive, motivated, positive attitude and teamwork spirit.
• Smart working, efficient under pressure and knows how to make appropriate prioritizations to reach the desired goals.
• Ability to quickly adapt to change, even at the last minute.

Địa Điểm Làm Việc

21 Phạm Ngọc Thạch, Ward 6, District 3, Ho Chi Minh City, Vietnam

Royal Embassy Academy (REA) is an educational microcosm of the world with fully integrated program for grades 1-12. It is directly connected to Little Em’s Preschool (LE), which is an official Reggio Emilia pre-school for children from 18 months old to 6 years in Vietnam. Linked by a deep philosophical belief in the importance of creative education, these two connected worlds hold the learner at the center of all activities. The holistic nature of the Reggio Emilia Approach® to education is carried through the entire curriculum at Royal Embassy Academy, which shares the same mission and values as LE.

The MISSION of Royal Embassy Academy is to educate students in a holistic way so that they become ambassadors for life, bringing their knowledge, creativity and sense of social responsibility to the world to make it a better place for all people.

The CORE VALUES of Royal Embassy Academy are: RESPECT, INTEGRITY, UNDERSTANDING AND RESPONSIBILITY. Each of these values is crucial to the development of citizens who understand themselves as well as the larger society in which they live, be that Vietnam or any place in the world. These values are universal in meaning and importance.

RESPECT - Treating oneself and others with thought, care and understanding.
INTEGRITY - Always uniting the word with the deed thereby creating a whole person
UNDERSTANDING - Showing a concern for others that comes from both deep knowledge and genuine empathy
RESPONSIBILITY - Doing what is promised and responding to the results with thought and care.

As a member of Embassy Education Group, we see creativity as the central spark that can build and sustain life long learning and discovery, we are an essential part of an integrated learning experience that guides young men and women -- from preschool all the way through high school and beyond -- how to pursue lives of fulfilment and purpose.

Xem toàn bộ thông tin công ty
15 Tran Cao Van, District 1, HCMC & 422 Vo Van Kiet, District 1, HCMC
100-499 nhân viên
Talent Acquisition team
CHƯƠNG TRÌNH TUYỂN SINH THẠC SĨ QUẢN TRỊ THƯƠNG MẠI QUỐC TẾ - ĐẠI HỌC CÔTE D’AZUR (PHÁP)

CHƯƠNG TRÌNH TUYỂN SINH THẠC SĨ QUẢN TRỊ THƯƠNG MẠI QUỐC TẾ - ĐẠI HỌC CÔTE D’AZUR (PHÁP)

360 giờ học linh động, phù hợp với học viên vừa học vừa làm.

Bằng được công nhận bởi Bộ GD&ĐT Việt Nam do Đại học Côte d’Azur (Pháp) cấp có giá trị toàn cầu.

Cơ hội tìm kiếm học bổng Tiến sĩ tại Anh, Pháp và các nước khác dễ dàng hơn.