Senior Marketing Manager (Based in Can Tho)

We are seeking a well-rounded marketing professional with strong capabilities in both retail and brand marketing. The ideal candidate will be able to effectively execute localized, sales-driven campaigns across all retail touchpoints, while ensuring alignment with overarching brand strategies — aiming to build long-term brand equity throughout the 13 provinces of the Mekong Delta.

1. Advertising, Marketing & Brand Development in the Mekong Delta Region

• Organize, implement, and execute marketing activities including market research, regional marketing, advertising, and PR campaigns aligned with brand guidelines and company strategy.

• Develop and coordinate sales promotion programs at stores and affiliated branches within the Mekong Delta.

• Participate in and support customer and market research under corporate-led initiatives.

• Design and execute marketing plans tailored for the Mekong Delta region to strengthen brand awareness and foster market development in accordance with directives from the Branch Executive Board.

• Monitor and analyze market trends, product designs, and pricing strategies of competitors. Provide recommendations on product development strategies aligned with local demand.

• Conduct surveys and in-depth studies on consumer behavior and competitor strategies to formulate effective regional marketing plans. Advise the Branch Executive Board and relevant departments on untapped market segments.

• Analyze and report the effectiveness of marketing programs at the branch level to support strategic evaluation and planning.

• Manage and enhance brand visibility and positioning in the Mekong Delta market.

• Evaluate the quality and performance of marketing contractors and partners involved in assigned projects.

• Prepare and submit periodic and ad-hoc marketing activity reports.

2. Public Relations (PR) & Communications

• Establish and maintain effective relationships with local government authorities (Departments, Agencies), press, and media partners within the Mekong Delta region.

• Select appropriate communication channels and media platforms to deploy PR campaigns in alignment with the company’s brand strategy.

• Provide key content and marketing materials for advertising, corporate website updates, and media communication, under the direction of the Branch Director, Brand Department, and Corporate Communications team.

• Develop and implement internal communication strategies at the branch level to reflect the company’s vision and culture.

• Evaluate the effectiveness of PR agencies and media partners.

• Provide regular and ad-hoc reports on PR and communication activities.

3. Corporate Social Responsibility (CSR) Initiatives

• Build and maintain collaborative relationships with community organizations, volunteer groups, and social initiatives to execute CSR programs at the branch level.

• Coordinate with the local labor union to organize and promote CSR projects such as charity housing and other community-based initiatives.

4. Event Management

• Plan and oversee commercial and corporate events as scheduled by the company and the branch.

• Coordinate with the labor union and youth organizations to organize employee engagement and internal branding events.

• Prepare and submit regular and ad-hoc reports on events.

5. Team Management & Departmental Operations

• Develop workforce plans and allocate tasks effectively within the marketing department.

• Propose staffing structures that meet operational needs.

• Provide clear direction on roles, responsibilities, and departmental goals.

• Monitor, support, and motivate team members to ensure timely and high-quality task completion.

• Ensure departmental alignment with the branch’s overall business strategy.

• Organize training programs and propose development initiatives to strengthen team capabilities.

• Implement performance evaluations based on established KPIs. Recommend rewards or disciplinary actions to the Branch Executive Board when necessary.

• Submit regular and ad-hoc reports on departmental performance.

Education

- Degree: Bachelor’s degree

- Major: Marketing, Public Relations (PR), Trade Marketing

- Language Proficiency (if required): Intermediate English

- Other relevant education: As required for the position

Relevant Experience

Years of experience in similar position (scope, scale, industry, etc.): Minimum 5 years

Years of relevant experience related to the current position: Minimum 3 years

Skills

- Job-specific Skills

+ Strong analytical and judgment skills

+ Ability to organize and prioritize tasks

+ Capable of overseeing and managing departmental operations

- Soft Skills

+ Excellent communication skills

+ Strong teamwork abilities

+ Confident in delivering presentations and public speaking

Other Requirements

Positive attitude and strong sense of responsibility

Willingness to learn and a growth mindset

Ability to work under pressure