Senior Marketing Manager (Global Leading Fmcgs)

This strategic leadership role is responsible for shaping and driving long-term marketing strategies across brand, portfolio, and innovation management. The role focuses on building brand equity, delivering commercial impact, and ensuring alignment across internal stakeholders to support sustainable business growth. Description Strategic Planning * Design and implement brand portfolio structures aligned with growth targets and market positioning * Build and manage a pipeline of innovations and renovations with clearly defined business roles and expected outcomes * Develop pricing, mix, and value chain strategies to optimize profitability and competitive advantage Brand Strategy & Marketing Execution * Translate global brand strategies into locally relevant plans, including messaging, communication platforms, and consumer engagement touchpoints * Monitor brand health and performance metrics, generating insights to inform marketing decisions and future planning Commercial & Cross-Functional Alignment * Lead the development of integrated marketing and commercial plans on an annual and quarterly basis * Collaborate with multifunctional teams to identify growth opportunities and allocate resources effectively Innovation & Renovation Management * Oversee renovation projects from idea generation through to market launch * Support innovation initiatives by building business cases and guiding projects to launch readiness Consumer Insights & Market Understanding * Partner with insight teams to identify research needs and integrate findings into strategy and execution * Maintain strong awareness of market trends and evolving consumer behaviors Internal Stakeholder Management * Act as the main contact point for brand planning, business performance reviews, and forecasting * Facilitate strategic discussions and ensure alignment across internal teams and senior stakeholders Profile * 10+ years of experience in marketing, with a focus on brand strategy, portfolio management, and innovation * Strong analytical and strategic thinking capabilities * Proven ability to manage cross-functional teams and lead through influence * Deep knowledge of consumer behavior, market dynamics, and brand performance measurement * Experience in fast-paced, consumer-centric industries preferred (e.g., FMCG, retail, lifestyle) Job Offer * Competitive salary package with performance-based bonus * Direct exposure to top-level leadership and strategic decision-making. * Career progression to a C-level position. To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Nhung Le at .

Senior Marketing Manager (Global Leading FMCGs)