Senior Marketing Officer

At EBOOST, marketing is about understanding people and building awareness about how our products and services can satisfy their needs. We’re looking for an experienced and versatile senior marketing officer who is hungry to do this and more. The ideal candidate has experience developing and executing marketing campaigns while inspiring and supporting a team. They will be comfortable with day-to-day marketing activities as well as long-term strategy, thriving under tight deadlines and changing needs. If you are a person who loves the rewarding challenge of building a brand of a start-up company – and supporting to drive revenue by inspiring people to use our service, we want to hear from you.

Objectives of this role
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments in B2B & B2C
• Lead the execution of marketing programs from start to finish, leveraging internal and external support and driving collaboration
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with social, email, performance marketing, and web teams to design, test, and evolve lead- nurturing tactics to drive sales in B2B and B2C

Responsibilities
• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing-communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle (both B2B & B2C), ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads (in B2B and B2C)
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with manager & CEO about marketing programs, strategies, and budgets