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Mô Tả Công Việc
· The Senior Marketing Planner will develop multi-channel marketing campaigns/ initiatives to increase brand love of Garmin. The ideal candidate should have extensive knowledge and practical experience on the marketing tactics in consumer electronic industry.
· Develop 360° Go-To-Market strategy for new products and craft local marketing communication plan in line with global team to support the local business objectives.
. Own end-to-end campaign execution, including the development of marketing briefs that define objective, success metrics, target audience, communication strategy and amplification tactics.
· Collaborate with internal stakeholders across design, social, PR, sales teams and external stakeholders to ensure alignment and campaign execution.
· Support sales teams and distributors to manage consumer promotional programs to drive business results.
· Manage marketing budget for a good mixed for campaigns across multiple channels.
Yêu Cầu Công Việc
· Fluent in English and Vietnamese speaking. (Chinese is a plus)
· 6-9 years of hands-on experience in marketing.
· Strong communication and presentation skills.
· Passionate in running or other outdoor activities.
· Good knowledge on smart wearables.