Senior Media Executive

OnPoint is looking for a Senior Media Executive to join our team to be responsible for planning, digital campaign execution, and marketing performance analysis on a daily basis. You will be part of a growing Digital Optimization team developing advanced marketing solutions for clients in numerous industries.

Responsibilities

Your scope will include, but not limited to, the following responsibilities and will be aligned with your line manager, Digital Marketing Manager:

1. Channel Growth: (50%)

- Develop frameworks and procedures for media planning, proposals, and operations for e-Commerce and social commerce campaigns based on industry best practices

- Collaborate with internal and external stakeholders to plan and execute initiatives that enhance media performance in scale and efficiency

- Stay updated on the latest trends, tools, and best practices in growth digital marketing

2. Channel Optimization - Digital Campaign Execution: (50%)

- Responsible for daily execution of all search, social, and display advertising campaigns

- Measure and report performance of all digital campaigns, assess against goals (ROAS, CAC, CPO, etc.), and develop reports for management

- Identify industry trends and insights to optimize spending and performance

- Evaluate and analyze end-to-end customer experience/behavior

- At least 2-3 years of solid hands-on experience in performance marketing on TikTok, Facebook and Google

- Strong and proven opportunity evaluation and analytical capabilities

- Independently motivated and driven individual with an entrepreneurial mindset and an optimistic attitude

- Collaborative working style and strong teamwork experience

- Solid project and time management skills with the ability to manage multiple workstreams and campaigns

- Excellent communication skills in both English & Vietnamese