Senior Media Executive

1. Channel Growth: (50%)

• Develop frameworks and procedures for media planning, proposals, and operations for e-Commerce and social commerce campaigns based on industry best practices

• Collaborate with internal and external stakeholders to plan and execute initiatives that enhance media performance in scale and efficiency

• Stay updated on the latest trends, tools, and best practices in growth digital marketing

2. Channel Optimization - Digital Campaign Execution: (50%)

• Responsible for daily execution of all search, social, and display advertising campaigns

• Measure and report performance of all digital campaigns, assess against goals (ROAS, CAC, CPO, etc.), and develop reports for management

• Identify industry trends and insights to optimize spending and performance

• Evaluate and analyze end-to-end customer experience/behavior

• Strong and proven opportunity evaluation and analytical capabilities

• Independently motivated and driven individual with an entrepreneurial mindset and an optimistic attitude

• Collaborative working style and strong teamwork experience

• At least 2-3 years of solid hands-on experience in performance marketing on TikTok, Facebook and Google

• Solid project and time management skills with the ability to manage multiple workstreams and campaigns

• Excellent communication skills in both English & Vietnamese

Benefits

• Monthly incentives

• Allowances

• Work from home 1 day/week

• Full salary insurance

• Premium health insurance

• Flexible check-in/check-out

• Tet, performance bonus

• Up to 19 days of leaves

• Enjoy free coffee and tea