Senior Media Planner Specialist

About us

Since 1976, VINAMILK has grown from a reconstructed facility in a war-ridden country to become world’s top 50 dairy company, with an unwavering commitment for health and wellness through nutrition. Our mission is to nurture the next generation. We will continue to set the standards for food quality, engage deeply with our customers, deliver personalized and sustainable solutions, and exercise greater corporate and social responsibility, all powered by R&D and technology disruption.

The Media team in Marketing department is in charge of planning & execution Media plan for brands across channels: TV, content partnership, social media and to coordinate with Digital performance team to develop, execute & monitor each campaign to deliver project’s objectives.

A Senior Media Executive is a data driven media planner with a broad range of integrated planning skill, key person in charge of executing the company’s marketing media campaigns. He/she is involved throughout the campaign briefing, ideation, planning, implementation, measurement, and optimization process.

Main Responsibilities

TV & Social:

- Work closely with Brand team to best understand market landscapes, consumer insights, brand portfolio and brand objectives.

- Coordinate with media/social agency to analyze, evaluate on the media proposals for best-fit media strategy across platforms includes TV, Social KOL- Influencer & other traditional channels based on media expertise and brand understandings.

- Manage agency partners to ensure all projects are managed efficiently in terms of competitive cost, well-planning, on track & good KPIs delivery

- Monitor end-to-end campaign performance and update progress of campaigns on a weekly/monthly basis to project team.

- Develop and maintain good relationships with agency partners. Be responsible for project pitching process including briefing agency, setting up presentation and other related operations.

- Lead and manage the day-to-day workload to ensure periodic reports (weekly, monthly, quarterly), market and competition updates are sent as per agreed timeline.

- Research, and stay abreast of emerging media alternatives, marketing trends, new technologies, and share insights with team.

- Work with other functional teams for billing and other related administrative paperwork.

Content partnership:

- Research and analyze offered programs, provide suggestion for programs that align with brand objectives

- Coordinating with Digital team & Media Agency to verify media ROI

- Negotiate with partner to maximize brand’s benefits

- Oversee implementation of content development and media benefits to be well-delivered

- Involve in full process developing includes idea content, scanning script, shooting monitoring & censor final production

- Work with internal & external functional teams for billing and other related administrative paperwork.

• Bachelor’s Degree in Business, Marketing, Communication or related field

• 3+ years of media experience preferably in CPG industry

• Experience in developing and implementing media campaigns, preferably managing large-scale campaigns

• Experience in data analysis & reporting, data driven mindset, excellent in database management is an advance

• Excellent verbal, written and interpersonal communication skills.

• Good knowledge of Kantar media report, social listening & KOLs campaign tracking

• Require high level of English skills.

• Creative thinker and problem solver