Senior PR Specialist

Working location: Ocean Park - Gia Lam - Ha Noi

We are looking for a sharp, proactive and detail-oriented Senior PR Specialist to join the Vinschool Marketing and Communications Team. This is a strategic content-based position focused on storytelling, project execution, and delivering impactful communication within a large-scale education system.

1. Strategic Content Development

• Develop and deliver strategic content across multiple platforms (articles, video scripts, infographics, social posts, newsletters...) that highlights Vinschool‘s educational achievements, values, and student success stories.

• Proactively identify storytelling opportunities from within the system – including academic milestones, school events, student excellence, or cross-functional initiatives.

• Know how to “dig deep”: independently source accurate and compelling information from schools, departments, and internal databases.

• Ensure messaging is aligned with the school’s vision, values, and long-term positioning.

• Collaborate with the design, digital and admissions teams to launch content campaigns across key channels (Facebook, YouTube, email, website, PR kits...).

2. Campaign Planning & Project Execution

• Plan and manage complex communication campaigns with multiple stakeholders across the school network.

• Be responsible for turning briefs into actionable plans: outline approach, define objectives, timelines, content needs, and deliverables.

• Monitor timelines, troubleshoot issues, and ensure quality output under deadlines.

• Deliver clear, data-informed post-campaign reports and suggest improvements for future campaigns.

• At least 2 years of relevant experience in Communications, Content, Marketing, or Education – preferably in dynamic, structured environments.

• Bachelor’s degree in Journalism, Communications, Marketing, International Business, or equivalent. Candidates with international education are highly preferred.

• Strong content creation skills: exceptional writing, creative storytelling, and concept development across formats.

• Demonstrated ability to manage multi-channel campaigns and coordinate with diverse stakeholders.

• Sharp problem-solving & information-sourcing mindset: can think logically, ask the right questions, find the right people/data, and propose effective solutions.

• High attention to detail and strong project ownership – doesn’t just "execute", but understands what success looks like.

• Fluent English (IELTS 7.0+ or equivalent).

• A team player with excellent communication, time management and collaboration skills.

• Experience in large-scale organization and/or in the education sector is a big plus.