Senior Product Manager

User-Facing Product (Vietnam):

• Own the product roadmap for the Vietnam market, balancing local user needs with regional strategic direction.

• Conduct research and analyze data to understand local students’ and parents’ pain points, behaviors, and goals.

• Work with curriculum and content teams to ensure product alignment with Vietnam’s education standards.

• Collaborate with design and engineering to localize and enhance product features that improve learning engagement, conversion, and retention.

• Monitor product performance using analytics and user feedback, iterating to improve impact and satisfaction.

Business Enablement Product:

• Partner with business, marketing, and operations teams to identify process inefficiencies and productize internal workflows.

• Translate CRM and operational requirements into clear product specs, prioritizing automation and scalability.

• Work with engineering and data teams to improve internal dashboards, CRM integrations, and tools that support sales, customer success, and reporting.

• Manage backlog, roadmap, and delivery timelines for business tools that enable Geniebook’s Vietnam growth.

Product Strategy:

• Gather and provide local market insights (e.g. competitors, market trends, customer preferences) to inform development priorities and shape the roadmap for Product and Curriculum teams

• Provide analysis, recommendations, and options regarding high impact decisions, including strategic business partnerships, joint ventures, and acquisitions

• Lead strategy and operations team, and cross-functional projects to ensure achievement of best results in line with the company’s vision

• Use quantitative and qualitative data to monitor progress of strategy execution, making recommendations on when to pivot or double down

• Act as a cultural bridge between Vietnam offices and other teams, facilitating mutual understanding and alignment to promote efficient and effective collaboration

• Be a local partner and ally to the regional head, offering on-ground insights and alerts to minimise blindspots and support timely decision-making

• Serve as a sounding board to the Vietnam team leaders, challenging ideas, ensuring strategic coherence, and maximizing the company’s success

• Bachelor’s degree in Business, Computer Science, Engineering, or related field.

• 3–6 years of experience in product management, ideally covering both user-facing products and internal systems (CRM, sales tools, or platform enablement).

• Strong understanding of Vietnam’s education landscape and user needs.

• Demonstrated ability to work cross-functionally with both technical and non-technical teams.

• Familiarity with sales operations and automation workflows. Experience managing requirements for CRM platforms is a plus.

• Data-driven mindset and familiarity with tools like Amplitude, Google Analytics, or Looker.

• Excellent communication and stakeholder management skills in both English and Vietnamese.

• Previous experience working in multi-country product teams is prefered.

• Comfort with agile product development and managing competing priorities.