Senior Product Marketing Specialist

Product Marketing:

Develop product positioning and value-based messaging.

Participate in strategic discussions to shape go-to-market strategies, launch plans, and campaign execution.

Manage marketing campaigns to increase awareness, demand, and product adoption; track success and adjust when needed.

Draft and implement project schedules and marketing action plans.

Prepare marketing materials: PowerPoint presentations, sell sheets, emails, brochures, etc.

Collaborate with the Engagement Team for digital content like case studies, web, social, video, blogs, and demos.

Analyze marketing data (e.g., campaign results, conversion rates, traffic) to guide future strategy.

Coordinate with external vendors for promotional events and campaigns.

Support marketing, product, and sales teams in competitive positioning and thought leadership.

Conduct market research with the Brand team on consumer requirements, habits, and trends.

Creative Strategy:

Execute internal and external marketing campaigns aligned with creative strategies.

Work cross-functionally with designers, copywriters, social media experts, and marketing managers.

Propose innovative ideas to translate complex concepts into engaging content and digital experiences.

Self-Management:

Be self-motivated, proactive, and a collaborative team player.

Embody company values to drive continuous improvement in team management.

Demonstrate brand values in everyday work behavior.

Education:

University degree in Business or Marketing is preferred.

Experience:

At least 4 years of working experience in banking and financial services within product marketing.

Direct, hands-on experience is preferred.

Skills:

Strong communication skills.

Practical and innately curious with the ability to stay focused and deliver high-quality work under tight deadlines.

Good presentation skills with a strong artistic sense.

Creative and strategically minded; detail-oriented.

Professional demeanor.

Extremely well organized and capable of meeting urgent deadlines.

Other Requirements:

Language: Vietnamese (native), English (advanced).

Computer Skills: Advanced skills in Microsoft Office applications.

Knowledge of creative design is a plus.