Senior Web Content Marketing Planner

Creation and Development:

- Proposing, producing, and editing variable formats of content including website management, blog posts, and game product descriptions.

- Supporting and collaborating with agencies on implementing creative content.

- Planning and publishing posts according to our range of website satellites.

Content Strategist:

- Supporting and brainstorming ideas/concepts for content roadmap and content calendar.

- Supporting and reviewing the creative vendor’s outputs, ensuring brand consistency.

- Acting as a local expert by counseling about local trends, behaviors, and insights in the Vietnam and India market.

- Researching industry-related topics, viral ideas, trending market topics, and competitors to produce writing that connects with target audiences, boosts engagement, and fosters brand awareness.

- Coordinating with designers to release visually appealing elements into digital campaigns.

- Tracking content performance and adjusting content strategy based on manager directions.

Others:

- Collaborating with the Marketing team and other departments to deliver tasks.

- Updating and reporting monthly to the line manager.

- BA degree in Marketing, Journalism, Advertising, Media & Communications, Linguistics or related disciplines

- At least 3 years of relevant experience as a Copywriter or Content Marketer position (experience in e-sporting game industries, Financial Institution, Advertising Agency, Public Newspaper preferred)

- Know how to use AI tools (ChatGPT, …)

- Proficient in Vietnamese and English language, both speaking and writing

- Familiar with various social media and digital platforms (Facebook, Instagram, Youtube, Tiktok, Website, etc.)

- Proven record with a diverse portfolio showcasing your relevant work

- Creativity mindset with a “Can-do” attitude

- Ability to work in a Diversity & Inclusion team environment

- Be able to work independently