SEO Analyst/specialist

Job Description

• Daily execution of high performing keywords and execution of hygiene activity across multiple channels to achieve customer acquisition goals and maximize returns on the provided budget

• Organize and produce well-researched SEO content for publication online within schedules and deadlines

• Utilize industry best practices and familiarity with the organization missions to inspire ideas and content creation

• Conduct SEO-related research: search intent and keyword research, website audit, competitive analysis (identify organic traffic-building activities of competitors), link profile analysis

• Keep pace with search engine’s update, algorithm changes, industry practices, trends, and report changes (and subsequent strategy updates) as needed

• Spearhead the importance of SEO and adhering to SEO best practices within the organization, provide recommendations for improvement of our sites and oversee the implementation of those recommendations

• Work with multiple different stakeholders to implement SEO initiatives, with ability to initiate and lead high impact projects and actions across different teams at once

• Build excellent relationships with teammates, and stakeholders across projects and provide guidance, coaching, knowledge sharing, and present solutions

• Engage with both internal Traveloka SEO COE and outside vendors, agencies and consultants as necessary to bolster the capacity and skills required for world class SEO performance.

Requirements

• Minimum 3 years of SEO experience working on websites, demonstrating ability to execute and achieve goals in a fast-paced environment

• Experience in creating high quality content by showing mindfulness toward contents’ flow, readability, and sentence variety

• Understand search engine optimization (SEO) best practices and reporting

• Familiarity with keyword research tools and web analytics tools (e.g. Google Analytics, Google Search Console, Google Lookerstudio)

• Experience in leading e-commerce will be an advantage

• Ability to work independently with little or no daily supervision

• Excellent communication skills with ability to manage multiple stakeholders, both internal and external

• Strict adherence to the style guides of our company and our policies for publication

• Good analytical and problem-solving skills with previous experience structuring and performing complex analysis in the digital marketing space to drive efficient growth

• Self starter with exceptional creativity, business acumen, data driven, and growth-minded with the ability to influence parties across a matrixed organization