SEO Specialist

Job Summary:

We are looking for an SEO specialist to manage all search engine optimization. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Responsibilities

• Developing and implementing effective search engine optimization (SEO) strategies.

• Managing offsite and onsite optimization projects and reporting on performance

• Carry out keyword research and analysis to identify valuable search terms and trends relating to the company.

• Employ, monitor and maintain keyword strategies (based on keyword research findings) to ensure optimal content ranking.

• Develop and implement link building strategy.

• Review technical SEO issues and recommend fixes.

• Work with editorial and social teams to drive SEO in content creation and content programming.

• Conduct competitor analysis and monitor competitors' SEO strategies to identify ways to improve brand's position in the market.

Requirements and skills

• 3-4 years of experience in successfully developing and executing SEO campaigns

• Familiarity with Shopify platform and SEO tools (e.g. Ahrefs, Screaming Frog, Semrush) and web analytics tools (e.g. Google Analytics, WebTrends)

• Analytical mindset with numerical aptitude

• SEO experience for US market is a plus

• Good at English