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Mô Tả Công Việc
The SEO Specialist will also be responsible for researching advertising and website layout trends that will generate more page traffic and obtain a high-ranking placement in the results page of search engines.
To be successful as an SEO you must be willing to keep abreast of industry innovations and trends and with strong stakeholder management ability to work cross-functionality to encourage change and adoption of best practices for SEO.
A good SEO values quality content as well as technical insight to optimize the website for search engines.
By generating more leads for the business you’ll open up new opportunities for driving growth.
REPORT TO: Senior Operations Head
• Work with development teams to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming across many languages
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum growth
• Track, report, and analyze website analytics and initiatives and campaigns
• Optimize copy and landing pages for search engine marketing
• Perform ongoing site audits, keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
Yêu Cầu Công Việc
• Language ability - English business level or above, and Vietnamese Business level or above to interface with speaking tech teams is a strong plus
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools
• Experience with A/B and multivariate experiments
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and ASO
• Experience in SEO performance Content and Ecommerce SEO