SEO Specialists

Role Overview

You’ll own organic growth for our Singapore websites. The role blends technical SEO, on-page/content strategy, and reporting. Sustainable non-brand traffic growth, stronger rankings, and measurable conversions (RSVPs, leads, ticket sales).

Key Responsibilities:

* Strategy & Planning: Develop and execute SEO roadmaps for SG sites (quarterly/monthly), aligned to business goals and seasonality (SG events/holidays).

* Keyword Research: Ongoing discovery, clustering, and mapping to pages; build content briefs that guide writers/designers.

* On-Page Optimisation: Optimise titles, meta descriptions, headers, internal links, image alt text; ensure content matches en-SG search intent and spelling conventions.

* Technical SEO: Run audits and implement/follow up on fixes (CWV, site speed, crawl/indexation, canonicals, sitemaps, robots, redirects, structured data/schema, hreflang for en-SG and other locales if applicable).

* Content SEO: Plan and maintain an SEO content calendar (blogs, landing pages, event pages); review drafts for keyword coverage, E-E-A-T and readability; light editing in English when needed.

* Local/Entity SEO: Manage and optimise Singapore local signals where relevant (e.g., Google Business Profile, NAP consistency, event markup).

* Link Acquisition: Run quality-first outreach, digital PR, and partnerships; monitor toxicity and maintain a clean link profile.

* Analytics & Reporting: Track KPIs with GA4 & Search Console; build Looker Studio dashboards; deliver monthly insights and clear next actions.

* Collaboration: Work closely with web developers (WordPress), designers, and marketing to ship SEO tasks; create clear tickets/specs for technical changes.

* Stay Current: Monitor algorithm updates and best practices; propose experiments and A/B tests.

Qualifications (Must-Have)

* 2–4+ years in SEO with proven results (please include 1–2 short case studies with metrics).

* Strong English: can write/edit SEO titles, meta, briefs, and feedback in polished English.

* Solid grasp of ranking factors, crawl/indexation, content quality, and SERP features.

* Hands-on with GA4, Google Search Console, Looker Studio, PageSpeed Insights/Lighthouse; familiar with Screaming Frog/Sitebulb.

* WordPress experience (editing, on-page SEO, basic theme/plugin familiarity).

* Comfortable creating clear implementation tickets and following through to completion.

Nice to Have

* Laravel/PHP ecosystem familiarity (Blade templates, routes/controllers, handling meta/canonicals, XML sitemaps, schema via JSON-LD, caching/CDN).

* Experience with Singapore market (keywords, intent, spelling, competitors) or other APAC markets.

* GTM (events), basic HTML/CSS, schema (JSON-LD), CWV optimisation.

* Familiarity with Cloudflare/CDN, redirects, and site migrations.

* Tools: Ahrefs/SEMrush/Moz, Screaming Frog, Rank Math/Yoast, Surfer/Clearscope (or similar).

Before Interview: Besides the CV/Portfolio, I need a short English writing sample (e.g., a 250-word page brief or meta set you wrote)