Social Commerce Senior Executive

As a Social Commerce Senior Executive, he/she will lead the growth of our TikTok Shop channel. This role will drive TikTok sales performance & marketing investment ROI for Social Commerce (TikTok Shop) through Growth marketing, Content creation, Affiliate partnerships, and cross-functional project management to accelerate online sales and brand visibility.

1. Growth Marketing:

• Build marketing plan to deliver TikTok Shop business targets (Revenue and ROI of marketing investment) for group of brands in Personal Care category.

• Drive social commerce initiatives or innovations that fuel growth in short term and long term.

2. Content creation & Live-stream operation:

Together with in-house creator and agency partner, build up and execute content calendar for TikTok, which includes branded assets, live-streaming sessions, shoppable video content and affiliate content.

3. Affiliates & Influencer partnership:

Build connection with key influencers & affiliates network to endorse our brands via commercial offers and marketing initiatives.

4. Project management & Collaboration:

Be a key contact point for TikTok Shop growth operations, which includes:

• Planning for TikTok growth activation & brand campaigns’ integration on TikTok.

• Collaborating to build up commercial & promotional offers (together with the Sales team).

• Managing agency partners in Live-stream, Content creation, Influencers & affiliates creators.

• Collaborating with Brand managers to deliver Product training, Samples delivery, Campaign messages & integration.

• Reporting & Optimization.

• Minimum 2 years of hands-on experiences in social commerce, e-commerce and digital marketing, with exposure from FMCG/Personal care industry with agency or operation background is preferred.

• Solid knowledge of ecommerce channels with proven track record from planning to executions of social commerce campaigns. Passionate advocate of digital marketing, e-commerce, and digital innovation.

• Preferred Skillset: Social Commerce, Data analytics & Project Management

• Good interpersonal skills with the ability to influence people from internal stakeholders (brand team, e-commerce) to external partners (agency, vendors)

• Passionate marketer, strong in creativity, data-driven mindset and be able to adapt quickly in high pressure environment

• Eager to learn & highly proactive in work