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Mô Tả Công Việc
1. Promote Daikin brand and corporate values reach out to the mass audience by using social and digital marketing platform, public relation (PR) and events.
2. Develop and execute the integrated communication plan that can contribute to brand and business growth, drive scale / cost efficiency.
3. Lead & supervise Social Media and PR marketing staffs and external resource to manage Daikin website and other social and platforms (paid, owned and earned). Providing effective content to drive people through owned media platforms, encourages audience conversations, positive brand awareness and engagement.
4. In collaboration with other departments and functions of the business to produce fully integrated online and offline campaigns.
5. Plan and organise brand marketing events e.g. annual customer meetings, product launches, roadshows, seminars, exhibitions, etc. Provide MarCom support to the events, coordinate media coverage of events where applicable.
6. Evaluate the effectiveness and efficiency of the executions monthly and report frequently to Marketing Manager as well as BOD for quick resolutions.
Yêu Cầu Công Việc
- Computer skills with proficient in MS Office applications.
- At least 6-8 years of relevant experience, 3 years at management level. Understanding about air con industry is a plus.
- Knowledgable and experienced in all aspects of marketing and corporate communications, ranging from Integrated Marketing Communication, Advertising, Digital Marketing, Public Relations, Brand Activation, Events, Internal Communications is required.
- Creative flair, up-to-date knowledge of industry and a professional approach to time, costs and deadlines are a must.
- Excellent interpersonal skills with ability to collaborate and influence seniors, peers and juniors alike.
- Initiative, eye for details and a team player with a positive attitude under all circumstances.
- Ability to handle multi jobs, work under pressure and short deadlines