Software Product Marketing Specialist

THE IMPACT YOU’LL MAKE IN THIS ROLE

- Efficiently conducting market research to identify digital trends, competitors, and opportunities, providing valuable insights to form digital marketing choices;

Effectively developing and executing digital marketing plans that align with the strategy for new product launches, enhancing brand awareness, and driving user acquisition through online channels;

- Expertly building and optimizing customer acquisition funnels, utilizing SEO, SEM, paid and free digital advertising, social media posts, and email marketing, tailored for technology products or business needs;

- Collaborating closely with marketing mates, product development and designers to ensure marketing efforts are cohesive with overall business objectives and strategies;

- Diligently creating and managing engaging content for digital marketing channels as part of the marketing strategy, including landing pages, social media, email campaigns, blogs, and digital advertising platforms;

- Meticulously analyzing digital marketing performance using key metrics to measure the effectiveness of campaigns and optimize strategies for maximum return within the context of market entry and product launches;

- Fruitfully developing and maintaining relationships with thought leaders, partners, and platforms to enhance promotion and reach targeted audiences effectively as part of the marketing strategy;

- Always staying abreast of industry trends, consumer behavior, and emerging technologies to propose innovative approaches and share them with teammates for collective improvement;

- Fostering a culture of creativity, collaboration, adaptability, persistence, a results-driven focus, high standards for deliverables, and continuous improvement within the Marketing team and throughout the entire company.

WHAT YOU’LL NEED TO MAXIMIZE IMPACT IN THIS ROLE

- Minimum of 5 years of experience in digital marketing, including at least 3 years in the technology sector, with a proven track record of driving digital marketing success, particularly in product acquisition and/or user-base growth phases.

- Detailed essential marketing-related skill-sets include:

+ Demonstrated experience in SEO as a core differentiator to excel in the digital marketing landscape;

+ Solid research skills to quickly understand our software products and their market. Alternatively, marketing experience with SaaS products is required.

+ Strong capabilities in customer segmentation and ideal customer profile (ICP) development, leveraging research data and insights to create detailed customer profiles.

+ Comprehensive understanding of digital marketing channels and tools beyond SEO, including SEM, paid ads, social media, email campaigns, etc.

+ Experience with marketing performance monitoring and analytics tools, such as HubSpot, Google Analytics, Google Ads, Facebook, LinkedIn, email marketing platforms, or similar inbound and outbound marketing platforms.

+ Knowledge of CRM software to manage customer data, drive engagement, foster customer relationships, and support marketing campaigns with insightful analytics.

+ Know-how of video creation and editing to produce engaging content is a big plus;

+ Growth hacking experience for software products is a strong advantage.

- Soft skills that will help you fit well with our way of working include:

+ Bringing fresh ideas and innovative approaches to marketing campaigns;

+ Using data and insights effectively to make informed marketing decisions;

+ Crafting compelling and persuasive content with excellent written and verbal communication abilities;

+ Viewing challenges from multiple perspectives and persistently experimenting to uncover the best solutions;

+ Demonstrating persistence and a commitment to consistently contributing value over time;

+ Excelling both independently and as part of a team in a fast-paced, entrepreneurial environment;

+ Embracing growth opportunities with a self starter mentality, especially in AI-driven product development, and building skills that are future-focused and globally relevant.

- The designated title will be assigned based on your strengths, experience, and potential for growth.