Strategic Brand Planning Consultant

1. Market Research

- Conduct market research to assess market opportunity, identity customer behaviors and insights

- Keep knowledge at the forefront of current and future industry thinking

- Constantly keep up to date with products and services, industry innovation and thinking, media owners deals/offers and apply knowledge to support team in delivering brilliant client solutions

- Provides research and analysis to manage various issues that arise in the execution of the tactical media plan

- Research and summarize existing identity/creative graphic design for references of creative teams

2. Brand & Media Plan Development

- Assist B&C Director in creating and supervising brand plans: brand strategy, brand positioning, generating brand idea, naming and messaging of new products

- Collaborate in activities such as forecasting, brand/ product positioning, creative concepts, collateral creation and packaging

- Collaborate in accessing and analyzing internal brand’s information from top leaders of client’s brand

3. Develops and maintains the tactical Media Plan

- Working with the B&C Director, as well as implementation groups, develops budget allocations across media, media mix scenarios

- Provides day-to-day direction to implementation groups for the tactical plan

- Work collectively with B&C Director to generate innovative and on brief integrated media solutions

- Develop ideas that will bring the strategic concept alive in all media channels

- Help to develop media strategy in line with the overarching comms strategy while demonstrating creativity, innovation

- Help to develop launch programs to drive brand awareness and product penetration

4. Client services

- Assist in the development and execution of pricing, media plan pitching, reimbursement and contracting strategies & implementation.

- Provide exact brief and direction to development teams

- Bachelor's Degree in related field.

- Basic Skills

+ Solid understanding of new brand development and existing brand management & renovation, experienced with management & allocation of across media channels

+ Understanding of owned/earned/paid channel management

+ Experienced at both brand strategic planning and execution

+ Exposure to and understanding of creative conceptualization, brand idea’s generation and media mix planning

+ Previous foreign media agency experience

Personal Specification

+ Solid brand communication skills across all levels

+ Analytical

+ Project management experience

+ Strategic thinking

+ Strong interpersonal and presentation skills

+ Creative and innovative thinking

+ Planned and organized – attention to detail, good sense of art

+ Strong interpersonal skill, good at managing client relationship