Strategic Marketing Expert

Objective:

Responsible for the overall marketing strategies of Ideal Life, with a strong focus on digital marketing & branding.

Key Responsibilities:

1. Conducting market analysis and segmentation to identify potential customer segments; understanding customers’ needs or pain points to tailor product offerings.

2. Building and managing brand identity to improve significantly brand awareness.

3. Developing digital marketing strategies across channels to support organic sales as well as freelance/partnership channels.

4. Collaborating with BU, especially Sales – Products, to create an effective marketing plan which fits into overall company’s strategies.

5. Working and supervising Outsourcing Marketing team to execute marketing activities in an effective manner.

1. Bachelor’s degree in Marketing, Communications, or related field;

2. At least 5 years of experience in marketing - Marketing experience in finance/insurance is a plus;

3. Strong analytical skill - Proficient in adopting data driven approach to decision making.