Team Lead Meta Media Buyer

*** Note: As this is year-end and many professionals are waiting for their 13th-month bonus, we are open to freelance or part-time collaboration first, with a clear path to full-time employment once both sides are aligned.

* About the Role

We are building an in-house Meta (Facebook & Instagram) performance team in Vietnam. You will lead a small team of Media Buyers and a Designer, own performance on Meta under strict CPA targets, and build the team from the ground up.

* Responsibilities

• Lead and coach a team of Meta Media Buyers and a Designer to hit daily new user and CPA targets.

• Own hiring for the team: refine job descriptions, source candidates, screen CVs, and run interviews.

• Design and optimize Meta account structures (campaigns, ad sets, audiences, placements, bids, budgets).

• Plan and run continuous A/B tests on creatives, audiences, and bidding strategies to find and scale winners.

• Monitor key Meta Ads metrics (CTR, CVR, CPA, CPM, frequency, learning phase status) and act quickly on insights.

• Enforce SOPs and checklists for naming conventions, pre-launch checks, daily monitoring, and risk control.

• Work with Ops to keep Business Managers, ad accounts, pixels, payments, IPs, and tools (e.g., AdsPower) stable and compliant.

• Prepare clear daily/weekly performance summaries with key insights, issues, and next-step plans.

* Must-Have

• 3+ years of hands-on Meta Ads (Facebook & Instagram) experience with meaningful monthly spend.

• 1+ year experience leading or mentoring Media Buyers or acting as a de facto team lead.

• Strong understanding of Meta objectives, optimization events, bidding strategies, and the learning phase.

• Solid grasp of user acquisition funnels, tracking, and attribution (pixels, events, UTMs).

• Data-driven mindset with strong analytical skills and attention to detail.

• Comfortable working with structured processes, SOPs, and experiment logs.

• Working proficiency in English; Vietnamese or Chinese is a plus.

Open for senior level if managment level is not what you're looking for (prefer to have basic English communication)

* Nice-to-Have

• Experience building or scaling a Meta buying team, including hiring and onboarding.

• Background in high-volume consumer apps, gaming, or other aggressive UA verticals.

• Familiarity with AdsPower, cloud desktops, and multi-account setups.

* Benefits

• Opportunity to be an early core member of a new Meta-focused in-house performance team in Vietnam.

• Performance-based upside linked directly to team results.

• Clear processes and tools in place, with room to design and refine your own Meta playbooks.

• Flexible remote/ hybrid working arrangement