[TH School] - Director of Admissions and Marketing

Yearly Targeted Expectations
• Meet annual subject group SMART goals as determined in collaboration with supervisor
• Meet annual targeted student enrollement number in Hanoi and other provinces
• All events are well-organized to increase the enrollment

General Expectations - Admissions:
● Design strategies and implement concrete plans to increase student applications and enrollment and maintain prospective student and family interest.
● Direct, develop and monitor the admissions process, application materials and data collection from point of inquiry through enrollment.

● Lead the administration of all financial aid and scholarship programs.
● Coordinate all re-enrollment activity with constant monitoring of attrition and retention.
● Prepare and maintain statistics regarding enrollment, geographical distribution of students, financial aid, and attrition.
● Analyze the enrollment/admissions statistics and make recommendations to the Leadership
● Be responsible for all student enrollment efforts: advertising, direct mail, Internet web page, etc.
● Lead enrollment activities events involving prospective families.
● Promote good relationships with outside institutions or groups which can be helpful in attracting students.
● Work with members of the administration and faculty to organize specific retention efforts.
● Develop and manage department budget
● Engage actively in professional development in order to remain current in best practices related to independent school admissions practices.
● Provide staff leadership to the department in all respects, including hiring, day-to-day management and motivation of marketing staff and contractors, ensuring professional development and excellence.

General expectations - Marketing
● Rapidly acclimate to the TH School; thoroughly know the history, culture, traditions and constituencies of the school; understand the educational philosophy; know all marketing and communications activities of the department.
● Develop marketing and communications strategies and plans that advance TH School and drive increased engagement with prospective and current constituencies to increase student enrollment
● Collaborate with other departments in articulating their purpose and ongoing work as internal customers.
● Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the school
● Plan for and deploy digital activities: website, online campaigns, email marketing, social media and digital content production.
● Plan and manage the department budget in order to maximize the effectiveness of all communications.
● Create and execute a plan that regularly places the school in local media. Manage all messages in the media.
● Manage all aspects of the school’s print and electronic communications, promotional materials, ensuring the consistency of the school’s brand and logo.
● Engage actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategies.
● Provide staff leadership to the department in all respects, including hiring, day-to-day management and motivation of marketing staff and contractors, ensuring professional development and excellence.
● Be responsible for all school events; lead Event Manager to make sure all school events are well-organized, cost-effective and achieve set goals.