[TH School] - Director of Admissions and Marketing

[TH School] - Director of Admissions and Marketing

Job Locations: Ha Noi
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What We Can Offer

13th month salary, bonus performance
Private medical insurance
Mobile allowance

Job Description

Yearly Targeted Expectations
• Meet annual subject group SMART goals as determined in collaboration with supervisor
• Meet annual targeted student enrollement number in Hanoi and other provinces
• All events are well-organized to increase the enrollment

General Expectations - Admissions:
● Design strategies and implement concrete plans to increase student applications and enrollment and maintain prospective student and family interest.
● Direct, develop and monitor the admissions process, application materials and data collection from point of inquiry through enrollment.

● Lead the administration of all financial aid and scholarship programs.
● Coordinate all re-enrollment activity with constant monitoring of attrition and retention.
● Prepare and maintain statistics regarding enrollment, geographical distribution of students, financial aid, and attrition.
● Analyze the enrollment/admissions statistics and make recommendations to the Leadership
● Be responsible for all student enrollment efforts: advertising, direct mail, Internet web page, etc.
● Lead enrollment activities events involving prospective families.
● Promote good relationships with outside institutions or groups which can be helpful in attracting students.
● Work with members of the administration and faculty to organize specific retention efforts.
● Develop and manage department budget
● Engage actively in professional development in order to remain current in best practices related to independent school admissions practices.
● Provide staff leadership to the department in all respects, including hiring, day-to-day management and motivation of marketing staff and contractors, ensuring professional development and excellence.

General expectations - Marketing
● Rapidly acclimate to the TH School; thoroughly know the history, culture, traditions and constituencies of the school; understand the educational philosophy; know all marketing and communications activities of the department.
● Develop marketing and communications strategies and plans that advance TH School and drive increased engagement with prospective and current constituencies to increase student enrollment
● Collaborate with other departments in articulating their purpose and ongoing work as internal customers.
● Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the school
● Plan for and deploy digital activities: website, online campaigns, email marketing, social media and digital content production.
● Plan and manage the department budget in order to maximize the effectiveness of all communications.
● Create and execute a plan that regularly places the school in local media. Manage all messages in the media.
● Manage all aspects of the school’s print and electronic communications, promotional materials, ensuring the consistency of the school’s brand and logo.
● Engage actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategies.
● Provide staff leadership to the department in all respects, including hiring, day-to-day management and motivation of marketing staff and contractors, ensuring professional development and excellence.
● Be responsible for all school events; lead Event Manager to make sure all school events are well-organized, cost-effective and achieve set goals.
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Job Requirements

The successful candidate should be:
● Have at least 5 years of experience in a similar position
● A mission-driven individual with a belief in and commitment to TH School’s mission and values.
● A good listener and strategist; comfortable receiving input from many sources, and able to analyze and formulate disparate information into a sound, well-organized plan
● Intrepid yet tactful; determined yet respectful of others’ concerns; flexible and creative in finding alternative ways to reach objectives when barriers arise; a skilled negotiator who does not drive him/herself or others into a corner.
● A team builder – confident and competent, with strong skills in management and leadership; one who understands the subtleties of motivating and directing a diverse group of personalities with different work styles.
● A hard worker with a high energy level; a “doer” with a willingness to work hands-on in developing and executing a variety of development and advancement activities.

Job Locations

Số 6, Chùa Bộc, Đống Đa, Hà Nội

Trường TH School là một mô hình giáo dục hoàn toàn mới tọa lạc trên mảnh đất gần 20,000 m2 giữa trung tâm Hà Nội với hệ thống chương trình giảng dạy chuẩn nguyên bản quốc tế - đã thành công trên 1800 trường với gần 100 quốc gia trên thế giới. TH School xác định lộ trình giáo dục bắt đầu từ Mầm non đến hết PTTH, sử dụng các giáo trình quốc tế như IPC, IMYC, IGCSE và AS/A level (dự bị đại học), học sinh được học thêm chương trình Việt Nam học ( Lịch Sử, Địa lý, Giáo dục công dân) và Tiếng Việt được thu gọn một cách khoa học nhất.

TH School is a brand new education model that is located in 20,000 m2 land in the centre of Hanoi. TH School provides an International education system that is successful in over 1800 schools in 100 nations around the world. TH School offers education from KinderGarten to High School and follows international curricula such as IPC, IMYC, IGCSE and AS / A Level (Undergraduate Pathway). Moreover, students have opportunity to learn the Vietnamese program (History, Geography, Civic Education) and Vietnamese using the most modern methods.

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số 6, Chùa Bộc, Đống Đa, Hà Nội
5,000-9,999 staffs
TUYỂN SINH THẠC SĨ QUẢN TRỊ THƯƠNG MẠI QUỐC TẾ - ĐẠI HỌC NICE SOPHIA ANTIPOLIS (PHÁP)

TUYỂN SINH THẠC SĨ QUẢN TRỊ THƯƠNG MẠI QUỐC TẾ - ĐẠI HỌC NICE SOPHIA ANTIPOLIS (PHÁP)

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Bằng được công nhận bởi Bộ GD&ĐT Việt Nam do Đại học Nice – Sophia Antipolis (Pháp) cấp có giá trị toàn cầu.

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