Tiktok & Creative Executive

Position Summary:

Responsible for developing and driving the Social-Commerce channels, included:

Content creation, Influencer marketing, Social platform management (such as

tiktok & meta), Data analysis for KC across Baby & Child Care (Huggies brand).

This position will support Assistant Digital Manager (ADM) to create, run and optimize

the social-commerce marketing model with key thrusts around:

• Social platform management & content creation.

• Online brand campaign activation, included: launch campaign, mini spike…

• Influencer Marketing.

• Data Analysis to win Social-commerce Algorithm.

Main Responsibilities:

1. Social platform management & content creation

• Support ADM developing & implementing socom plan, monitoring & analyzing

performance and market trends to maximize the online customer experience

and achieve business growth.

• Collaborate with Socom agency to manage monthly content creation such as

livestream background/ script, video… as planned to reach business target

• Follow up and optimizing real time performance of socom to reach monthly

KPI; gather data, and figure out insights to improve results

• Manage media buying of socom as business strategy

• Weekly tiktok performance management & monthly report

2. Online brand campaign activation, included: launch campaign, mini spike…

• Support SMM & ADM to develop, manage, and optimize online brand

campaigns based on marketing calendar to maximize brand awareness &

consideration & achieve marketing goals…

• Create engaging content, including videos and product images/ banner, and

manage brand presence across online platforms like Facebook, TikTok, and e-

commerce marketplaces.

• Thematic campaign execution (Socom work with manager, EC campaign work

direct with DMM)

• Monthly EC Content design (banner/ SIS...) (Work direct with DMM)

3. Budget record & reconcile

Key Stakeholders:

• Reporting to Senior Digital Marketing Manager/ Assistant Digital Manager

• Key working peer relationships: Brand, Ecommerce teams, IT, Procurement, Legal

• Key external stakeholders’ relationship: socom/ influencer agencies, technology vendors, socom partners, external brand partners

• 1-2 years of experience in social-commerce marketing

• Social-commerce marketing experience is a must. Ability to produce relevant and versatile content idea, including written copy and creative assets is highly appreciated.

• Influencer marketing experience is adding scored

• Excellent communication and strategic thinking skills

• Can-do & Problem-solving mindset – being able to figure out root cause analysis, identify the pain points and suggest suitable corrective actions to solve problems

• Experience working either within or with socom agencies/ socom platform (including local/ global partners or Tiktok Platform or start-ups) is an advantage

• Data Analytics capability is highly appreciated.