Trade Marketing Associate Manager (Channel Development - GT)

1. Main Purpose

The purpose of the Associate Manager, Channel Development – GT is to develop trade marketing plans and customer activity plans to drive distribution & sales volume; drive trade marketing agenda to ensure that company meet short & mid-term growth objectives.

2. Accountabilities

Lead the development of the channel & category plan for assigned sub-channels:

- Develop customer & shopper insights for assigned channels. Translate insights into business building opportunities within specific customers, sub-channels

- Develop channel initiatives that support category/channel growth

Identify opportunities and develop monthly/quarterly/yearly trade program

- Develop and review the Channel guideline with all stakeholders to drive right pricing and assortment, brand visibility and to track execution of the guideline in market with assistance of Value Management and Sales Development (FIT) team

- Work with Channel Operations team & Sales team to ensure excellence in in-store execution.

- Define and leverage channel insight, competitors update & channel opportunity in to trade program plan by integrating with Channel Operation team.

- Work out the brief for agencies

Develop and execute all channel & category, schematic shopper promotions:

- Lead scheme proposal and execution

- Lead the communication to internal and external stakeholders on the scheme

- Conduct ROI and post-promotion evaluation.

- Facilitate information sharing, best practices and joint initiatives with other sub-channels

Budget Management

- Responsible for ensuring the effectiveness of trade marketing budget and control to execute aligned trade activities within given budget via analyzing, managing, tracking trade marketing budget spend.

- To ensure compliance with all regulatory systems of the company

Key Skills / Experience Required

- Education: Bachelor’s Degree in Business, Marketing or related fields

- Years & Type of Experience: At least 4 years in channel and category management role, preferred experience in GT Channel in FMCG company.

Knowledge & Skills:

- Strong understanding trade marketing, category & channel development

- Strong competence in project management & stakeholder management

- Strong analytical skills and business mindset.

- Proven business management competency

- Strong communication and influencing skills

- Good command of English communication and computer skills

Personality:

- Proactive, energetic, confident, and independent

- Very result-oriented

- Self-motivated and ability to handle multiple task

- Creative and passionate, willing to take challenges.