Trade Marketing (Category Development) Manager

* Define strategies and plans that deliver Category/sub Category growth based on consumer, shopper and customer requirements.
     * Identify priority channels for the Category/sub Category and work with Channel Manager to recommend tailored Category Channel plans in line with overall market strategy
     * Develop and propose the in-store vision of success for the category/sub category in each channel. Support its implementation and continuously review the effectiveness of our in-store actions.
     * Contribute to the ICP process by identifying the key opportunities and possible action plans for the Category/sub Category.
     * Recommend actionable in-store solutions based on a clear understanding on shopper behavior within your Category/sub Category.
     * Leading MBP process for Category/sub Category
     * Recommend clear promotional guidelines based on shopper understanding and current market knowledge. Ensure all promotional investment is properly reviewed and evaluated
     * Recommend winning commercial propositions for the category/sub category, effectively communicating these to customer and field sales managers as appropriate.
     * Develop and coach direct reports, ensuring PDP/PDG discussions are conducted on time. Make recommendations for inclusion in talent programs and succession plans as appropriate.
     * Ensure adherence to all company principles and policies.