Trade Marketing Executive

Job purpose:

 Support and execute trade marketing activities for retailers, key accounts.

 Responsible for assisting the team to ensure strong execution of trade marketing campaigns and programs and in-store for brand identity.

Job descriptions:

1. Promotion & Visibility Planning

- Propose trade support plans for in charged product category, according to the season by monthly/ quarterly/ yearly.

- Develop and plan investments in equipment/ POSM according to the characteristics and needs of the assigned area.

- Work with the supplier to ensure the product/ service quality.

- Key in and notify relevant parties of trade support programs.

2. Execution

- Cooperate with Sales Team to review implementation, analyze/ evaluate the results of the programs that have been implemented, the current status of the area, opportunities, and goals for each product category in the area.

- Spend 10% of the time working outside the market for survey, implement, control the implementation, progress, and effectiveness of each trade support program.

- Control the implementation, usage and management of assets/ POSM in factories, outside the market to maximize investment efficiency.

- Control compliance when implementing programs outside the market to ensure maximum cost efficiency.

3. Data works

- Keep business data updated correctly and accurately.

- Analyze initial raw data and visualize it as meaningful information for decision-making.

4. Others tasks

- Sales forecasting & participating in the Demand Planning & Ordering meeting with other related departments.

- Study and evaluate market and competitive information & activities.

- Participate in projects or programs as assigned by line manager.

- Graduated from College or University; major in in Business Administration, Marketing, Foreign languages, … or other related majors.

- Good command of English (both verbal and writing) & computer skills.

- At least 01 year of experience in Business Development (Sales, Trade Marketing).

- Preferred candidates have experience in the FMCG industry.

- Strong analytical and evaluation skills.

- Good communication and interaction skills with cross-function effectively.

- Willingness to business travel.