Trade Marketing Executive

1. Develop POSM and Merchandising Concepts

• Based on current market analysis develop attractive Merchandising Concepts and Planograms;

• Work closely with supplier to produce POSM and check quality;

• Control and ensure that POSMs will be delivered to all stores on time to ensure continuous improvements.

2. Conduct Market, Consumers and Competitor Analysis and propose product pricing and positioning

• Create many creative and effective storewide campaigns;

• Work with related Departments to create promotion scheme every month, every campaign;

• Survey market & Report of stores, competitors;

• Plan and analyze assortment for different channels and customer groups and propose activities.

3. Develop and implement activation programs for different channels, Involve in product launch, podiums.

4. Supervise and Train PGs in Hypermarkets.

5. Perform other duties as assigned by the manager.

• Bachelor's degree in Marketing, Business Administration, or a related field.

• At least 1 year of proven experience in a similar role, ideally within the FMCG industry.

• Experience in Visual Merchandising, Retail Marketing, POSM Design and Development, and Supervising Field Marketing Resources.

• Excellent communication and interpersonal skills.

• Proficient in English.

• Strong analytical and planning skills.

• Positive, self-motivated, and proactive.

• Passionate about products and possesses creative talent.

• A strong sense of aesthetic product presentation and creativity.

• Ability to work independently and collaboratively across functions (particularly with the Sales department).

• Eager to learn and develop.