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Mô Tả Công Việc
• Execute channel / geography strategy that translate brand strategy
• Execute Perfect Store programs which is included the 5Ps (Product, Placement, Promotion, Pricing & POSM) by channel and region.
• Execute new user recruitment strategy across channels to increase penetration.
The role is primarily responsible for but not limited to:
• Understand shopper insights, shopper journey, category, channel & customer trends across channels and regions by analysing sales information, retail audit (Nielsen), POS data as well as home-panel data (Kantar).
• Track and understand category, channel & customer trends and the company’s performance
• Developing, monitoring and evaluating implementation of trade marketing activities under General Trade channel
• Provide inputs and analysis to determine GT channel trade spending strategy to deliver targets. Manage and monitor channel, region and key customer trade investment. Ensure efficiency of the trade investment of both GTN and A&P follow trade spending playbook
• Develop and propose national and regional effective promotions. Maximize the ROI of each promotion program via an effective promotion evaluation process.
• Execute Perfect Store scorecards of all channels, regions and communicate the same.
• Execute right MCL (Must Carrying List) and deploy effectively in different channels and accounts.
• Develop and propose activities to enhance visibility and fair share and location of main space and secondary display in stores.
• Execute marketing and trade activities which are included new product launch, consumer promotion, trade promotion, display program in stores to drive maximum benefits & objectives of such activities. Analyse the impact of the activities for assessment and evaluation.
• Co-develop and co-monitor annually and monthly Sales KPIs and Operational KPIs for field team accordingly to Sales & Distribution strategy and Trade activities.
• Co-ordinate with Sales Operation function to set up on the DMS, cascade to field team, announce to distributors & the trade for trade activities.
Yêu Cầu Công Việc
• At least 4-year experience in trade marketing in general trade, modern trade… for a multi-national fast-moving consumer goods company (FMCG).
• Teamwork and able to work under pressure.
• Good analytical and data processing skills in sales and trade marketing management.
• Above average oral and written communication skills in English and Vietnamese.
• Good computer literacy, particularly in spreadsheet and databases.