Trade Marketing Manager

JOB PURPOSE:

The objective of this position is to manage & oversee the deployment of trade marketing programs across regions, monitor and analyze performance data to evaluate program effectiveness, and synthesize nationwide market insights to propose holistic program improvements and initiatives.

JOB RESPONSIBILITIES:

Trade Program Deployment and Execution:

- Oversee the end-to-end operations of trade marketing initiatives, ensuring seamless coordination between category management, promotional sourcing, and field sales teams.

- Establish efficient processes, tools, and systems to enable the effective deployment and execution of trade activities at the store level.

- Monitor and analyze market trends, consumer insights, and the retail landscape to identify growth opportunities and areas for improvement in trade programs.

- Build standardized processes, tools, and principles to ensure consistent execution and compliance of trade marketing programs across channels.

Diagnostics and Optimization:

- Conduct in-depth diagnostics to uncover gaps, issues, and challenges across various sales channels and trade environments.

- Leverage data and analytics to surface meaningful insights about sales performance, trade program effectiveness, and product/category dynamics.

- Develop recommended trade tactics and strategies to address identified gaps and capitalize on opportunities.

People development:

- Develop people via coaching, mentoring, and build up development roadmap for young talents & team members.

- Bachelor’s Degree in Business, Marketing or related fields

- At least 8 years of experience in a channel development, trade marketing role of field sales management within the FMCG company

- Strong understanding of trade marketing principles, channel dynamics, and retail execution

- Proficient in data analysis, reporting, and using insights to drive strategic decision-making

- Excellent project management and cross-functional collaboration skills

- Strong communication and presentation skills

- Demonstrated leadership abilities and a track record of developing high-performing teams

- Effective communication and presentation skills, with the ability to influence stakeholders at all levels

- Good at communication both in English & Vietnamese

- Proactive, self-starter

- Pragmatic problem solving in complex/ambiguous situations

- Highly motivated, energetic, and strong team player

- Outgoing, comfortable in nightlife/drinking environment