Trade Marketing Manager- Bia Viet

Being responsible for development and delivery of Channel Development & Experience strategies, platforms and plans for prioritized channels & regions to ensure that these activities are implemented effectively & efficiently according to KPIs set to execute winning behavior changes at the point of purchase/ consumption

- To set, develop channel marketing programs as well as estimate the impact of the program to ensure smooth activities in the in-charge area as planned.

- To brief the directions/concepts/activities to agencies to develop these campaigns.

- To follow up the execution of the campaigns to have proper actions, if any.

- To analyze sales performance, evaluate the efficiencies of the campaigns and work closely with Brand & Sales teams & support function to ensure winning choices for key channels and meet end consumer's needs & wants.

- To manage expenditures (overhead and spend) to agreed levels

- University degree in Business Administration, Economics, Marketing

- Knowledge of professionally advertising, culture and sociology

- At least 5-year working experience in the relevant fields in beverage industry or FMCG. Preferable in Trade marketing session

- Decision maker

- Good communication, negotiation and presentation skills

- Analytical thinking and problem-solving skill

- Conversation with spoken and written English and PC such as all Microsoft Office and photo-shop

- Creative thinking, open-minded and enthusiasm