Trade Marketing Manager - MT
Negotiable
Expires in 26 days
574 views
Ho Chi Minh
Job description
1. Build and execute the trade category plan for the channel(s) assigned:
- Develop customer; shopper insights for the channels assigned. Translate insights into business building opportunities within specific customers/ channels
- Build account/ channel specific trade plans to align with total trade category plan to deliver category/ brand objectives
- Work with field sales team to ensure excellence in in-store activation
2. Work out monthly rolling forecast for the specific channel(s):
- Prepare promotion sell-out volume with attention to market intelligence information
- Prepare input for brand and build incremental sales volume
3. Support marketing team in launch/ re-launch and consumer promotion activities:
- Provide input for marketing to build budget, scheme and communication plans
- Allocate promotion volume to channel/ customers in charge
- Support Sr. Trade Marketing Manager to work out the brief for BTL agencies and sales team
- In charge of in-store POSM design, briefing POSM/ Activation team for production and installation in store
4. Develop and execute all trade/ schematic shopper promotions:
- Work out and propose the scheme to Sr. Trade Marketing Manager (having experience with Personal Care is an advantage)
- Lead the communication to internal and external stakeholders on the scheme
- Follow up with POSM production gift sourcing and delivery to stores
- Conduct post-promotion evaluation
- Budget Management for the scheme, and quarterly well control total budget line by line what aligned & approved from beginning of the year
- Managing PG/ BA in store, proactive work with KAM to re-allocate, contribute to build KPI for enhancing offtake.
5. Activity planning:
- Yearly AOP/ quarterly & monthly forecast & demand planning, deliver FA
- JBP with KAM to share and influence customers via kick off and quarterly meetings to meet company targets/KPIs of the categories in-charged.
- Monthly meeting with KA for operation and campaign cascade/listing progress new products./p
Job requirements
- University graduate in business administrative, Foreign Trade, Economics or relevant
- At least 5 years working experience in Trade Marketing for FMCG Industry (experience in trade marketing MT is an - advantage)
- Good analytical and influencing skill. Good sense of numbers.
- Proven business management competency
- Proactive and good communication skill
What We Can Offer
Others
Lương, Bảo hiểm YT-XH, Môi trường làm việc chuyên nghiệp
Competitive rate
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Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Job Information
15/05/2024
Manager
Sales > Sales/Business Development
Trade Category Management, FMCG, Trade Marketing, Trade Promotion, Sales Channel Development
FMCG
English
Not shown
Not shown
Job Locations
28th Floor, Pearl Plaza, 561A Dien Bien Phu Street, Binh Thanh District, HCM City
HomeJobsFMCGMarico South East Asia CorporationTrade Marketing Manager - MT
Marico South East Asia Corporation
28th Floor, Pearl Plaza, 561A Dien Bien Phu Street, Binh Thanh District, HCM City
(View map)500-999 employee
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HomeJobsFMCGMarico South East Asia CorporationTrade Marketing Manager - MT