Trade Marketing Manager (MT)

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Attractive package
Good training courses
Company bus

Mô Tả Công Việc

BASIC PURPOSE OF THE POSITION:

• Elevate Trade Marketing as strategic commercial function in the company with the objective to maximize Net Sales and Contribution Margin of the Company by managing all aspects of in-store execution, shopper insights and channel-specific customer management.
• Should work in close partnership with Sales and Marketing functions and in alignment with key commercial strategies - while providing an independent view on trade marketing strategies and priorities.
• As a member of PVM Vietnam management team, participates in overall management of the business and organization.

PRINCIPAL ACCOUNTABILITIES:

Lead trade plan for total channel
• Build and synchronized channel activities to deliver brand/company objectives.
• Manage trade spend, tracking and measure effective spending across accounts in Modern Trade
• Work with field sales team for excellent operation, ensure new launch, focus agenda well executed.
• Lead channel review to definite issue/opportunities of each sub-channel (Hypermarket/Supermarket – Ministore – CVS), well matching with brand objectives with customer needs to drive business growth.
• Develop customer & shopper insights for total channel. Translate insights into business opportunities
• Work with regional team and Modern Trade customers in projects such as Spaceman, seasonal campaigns…

Work out monthly rolling tasks for total channels
• Prepare promotion volume with attention to market performance, brand focus.
• Prepare input for forecast, plan to cover gap/opportunity with speed.
• Support team to prepare selling story with key stakeholders/customer to win in key event
• Prepare monthly and quarterly plan in monthly meeting with cross functions

Co-work with marketing team in launch/ re-launch and consumer promotion activities
• Provide input for marketing to build budget, scheme and communication plans
• Work out the brief for BTL agencies and sales team
• In charge of in-store POSM design, briefing POSM for production and installation in store

Develop and lead all trade promotions
• Lead initiative channel activities to build customer loyalty and to manage channel conflict
• Build promotion strategy for different sub-channels, store types (HM,SM, Ministore, CVS)
• Lead and support team the communication to internal and external
• Manage POSM production gift sourcing, complied with company process and policy
• Conduct ROI and post-promotion evaluation
• Be Champion for cross channel projects

Coach, supervise and manage performance of Direct reports
• Provide coaching and support for subordinates
• Conduct frequent performance review, identify capability gap and help subordinates on career development plan
• Drive compliance among the team
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Yêu Cầu Công Việc

- Degree in Marketing/ Business Administration
- At least 5-year experience in Trade Marketing
- Proven cross-channel experience is a must
- Profound knowledge of Trade Marketing, Customer Marketing, and Category Management knowledge is mandatory
- Marketing experience is a plus
- Strong leadership skill
- Analytical skills
- Managing interfaces with Marketing & Sales accountability is a fundamental SOL for the job.
- Must have the ability to tackle complex situations, evaluate alternative courses of action, and provide fact base solutions/recommendations
- Excellent communication in Vietnamese and English
- Must be able to effectively relate with multiple levels of management, both internally and externally

Địa Điểm Làm Việc

Hồ Chí Minh, Thành phố Hồ Chí Minh, Việt Nam
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Perfetti Van Melle (Viet Nam) Limited is one of 35 companies worldwide of Perfetti Van Melle group - the 3rd leading confectionery manufacturer in the world, headquaters at Lainate (Italia) and Breda (Holland) - specializing in production & sales of premium candies and chewing-gums.

Our popular brands in Vietnam are Alpenliebe, Golia, Cofitos, Mentos, Happydent, Big Babol, Chupa Chups.

Representative Office:
7/F, Vincom Center
72 Le Thanh Ton St, Dist.1, HCMC

Visit our website:
http://www.perfettivanmelle.com

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Lot N, Street No.26, Song Than Industrial Zone No.2, Di An District, Binh Duong Province
Talent Acquisition Team
Chương trình THẠC SĨ QUẢN TRỊ & THƯƠNG MẠI - Chuyên ngành THƯƠNG MẠI QUỐC TẾ | ĐẠI HỌC THĂNG LONG | ĐẠI HỌC CÔTE D’AZUR (PHÁP)

Chương trình THẠC SĨ QUẢN TRỊ & THƯƠNG MẠI - Chuyên ngành THƯƠNG MẠI QUỐC TẾ | ĐẠI HỌC THĂNG LONG | ĐẠI HỌC CÔTE D’AZUR (PHÁP)

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