Trade Marketing Manager (Tissue/non-Food Fmcg)

We are a leading manufacturer in the paper and board industry, with our production facility located in Tien Du District, Bac Ninh Province. As a member of the Berli Jucker Group, a major Thai conglomerate, we specialize in providing consumer paper products such as toilet paper, napkins, facial tissues, wipes, and sanitary wipes.

Our renowned tissue brand is not only a household name in Vietnam but also a leading export partner in many countries worldwide, including the US, Canada, Australia, and Japan. Annually, we produce approximately 20,000 tons of paper to serve both domestic and international markets, continuously innovating to meet the diverse preferences of consumers.

Responsibility:

• Lead the development of channel and trade strategies and execution of brand and trade promotion in order to achieve annual sales budget as plan.

• Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities.

• Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing.

• Frequently visit the market nationwide in order to understand and analysis the market and competitors’ situation for designing the effective promotion programs.

• Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing.

• Design, control and evaluate trade spending effectiveness under budget.

• Develop monthly sales and trade promotion programs and deploy to sales team for execution.

• Initiate and propose marketing opportunities such as NPD or channel development.

• Control A&P spending under budget.

• Coordinate with distributors for trade activity execution and monitor performances of sales and distribution in all channels.

• Well coordinate with demand and supply planning functions of distributor and VNPP to ensure forecast accuracy and sufficient stocks available for sales.

• Work with other departments eg. Technical, Finance, Accounting, Marketing for smooth and effective operations.

• Work under new assignments.

• Bachelor or Master's Degree in Business Administration, Marketing or related field.

• At least 5 years in Trade marketing or Channel development in FMCG, tissue, non-food or household products

• Good command of spoken and written in English and Computer Literacy

• Good analytical, be creative, initiative, pro-active, self-motivated and self-starter

• Interpersonal, negotiation, and compromising skills

• Strong team player, communication and listening skills

• Leader, problem-solving skills, coaching and training skills

• Good planning and management skill.

• Able to travel for business trip