Trade Marketing Specialist

1. Market & influencer understanding:

• Understand market dynamics, competition, consumer, influencer (painter) & retailer insights through market research & trade visit to identify and propose growth opportunities to achieve annual and long-term business plan.

• Fully understand and prepare the competitor activities, particularly those targeted to Influencers and its implication to company's business.

2. Painter Loyalty Program Execution & Off take campaign:

• Manage Painter Loyalty QR system and liaise with regional off take team for program tracking and development plan.

• Coordinate cross functional teams to deploy the communication and execution plan of Painter Loyalty program, Off take campaign.

• Execute and effectively contribute inputs, feedback and results on programs and promotions implemented with Sales team, Brand team to improve Painter Loyalty program.

• Work with suppliers, internal team, external agencies to execute and track performance of big off take campaigns, engagement activities.

• Build strong relationship retailers and sales team to ensure all activities/communication are aligned.

• Weekly manage activities’ progress based on tasks and operation plan.

• Plan spending and control the assigned Marketing budget.

• Supervise 01 Painter Service staff.

3. Execution of Communication and Activation Initiatives:

• Assist line manager in developing and executing communication plan for Painters.

• Collaborate closely with agency partners to develop and execute POSM, color tools, execute allocation plan to ensure full impact to business.

• Support off take engagement campaigns.

• Track, monitor campaign and propose improvement, key learnings.

4. Compliance with internal processes, including HSE.

• Education: bachelor's degree.

• Minimum of 3 years in a related activation or trade marketing.

• Preferably from a multinational organization (regional or global presence)

• Proficient in English.

• Computer skills: Microsoft PowerPoint, Excel, Word.

• Good interpersonal.

• Leadership.

• Entrepreneurship.

• Customer oriented.

• Ability to multi-task.

• Strong team player.

• Communication skills.

• Integrity.