Trade Marketing Specialist (Home Appliances)

This position is mainly in charge for activities with external customers

1. Marketing strategies making and controlling

• Propose, plan the marketing strategies thorough year for all business units

• Be in charge of monitoring, executing and reporting the plan efficiently and on time

• Line Manager upon succession of any tasks accordingly

2. Training

• Make training plan for B2B customers of each BU in collaboration with Planning team

• Conduct training courses based on plans and requirements from relevant teams

• Perform as a trainer to motivate and effectively deliver the content to the participants in coordination with Services/Technical teams

• Design/update training materials when there is any changes in products and competitor's movements

• Evaluate the training efficiency, accurately identify weaknesses and propose next-step improvements

• In charge of online training if necessary

3. In-store and POSM monitoring

• Collaborate with internal and external stakeholders across design, idea and production plan to ensure alignment and execution regarding instore (signboard, display corner, truck poster, etc.) and POSM (catalogue, POP, etc.)

• Directly implement the marketing items to customer's sites in cooperation with Sales team and Procurement team

• Closely monitor the deployment in compliance with the approved budget. Write and update the report regarding the execution to have an overview on the progress and make adjustment if any to optimize the budget usage.

4. Field force managing

• Cooperate with vendor and Sales team to manage and analyze field force team and brand performance based on monthly multiple quantitative and qualitative KPI. Provide conclusive reports and recommendations

5. Event organizing

• Come up with ideas, plans, scripts, check-lists of work and carry out events

• Make after-event report to see the efficiency and improvements

6. Other Marketing activities

• Give out the plans and ideas for media platform posts in collaboration with Corporate Communication team

• Contribute in any CSR activities if any to promote and enhance BU's product awareness

• Other activities assigned by managers

• Colleges or university graduated (major in Marketing or Business Administration is preferred)

• At least 05 year working experience in similar position at the companies in related industry

• Fluent in English, Japanese is an advantage

• Working well under pressure, independently

• Willing to travel often

• Good communication and negotiation skills

• Hard-working, dynamic and high sense of responsibilities

• Good computer skills (word, excel, power point), internet, email