Trade Marketing Supervisor

Job Summary:

The Trade Marketing Supervisor is responsible for developing, implementing, and overseeing of Duraflex & Weber brand. This role requires ensuring that promotional initiatives align with market demands, enhance brand visibility, and drive sales through the trade channels.

Key Responsibilities:

1. Strategy Development:

• Develop and execute comprehensive trade marketing strategies that align with overall business goals and sales targets.

• Identify market trends, customer needs, and competitive insights to refine promotional tactics.

2. Campaign Management:

• Plan, coordinate, and manage trade marketing campaigns including BTL activities like in-store promotions, dealer activations, product demonstrations, indoor & outdoor branding,… and trade shows.

• Collaborate with creative and sales teams to design and produce promotional materials, product displays, and market penetration activities.

• Plan, execute & coordinate with all the related partners to launch NPD projects & manage outcome follow to business targets.

3. Budget & Performance Monitoring:

• Manage trade marketing budgets and track expenses to ensure cost-effective execution of campaigns.

• Analyze campaign performance and ROI, preparing regular reports with insights and recommendations for improvement.

4. Cross-Functional Collaboration:

• Work closely with the sales team to integrate trade marketing efforts into overall sales strategies.

• Coordinate with product management and logistics to ensure product availability and timely delivery for promotional activities.

5. Market Intelligence:

• Monitor industry trends, competitor activities, and customer feedback to continuously improve trade marketing strategies.

• Provide input for future product development and marketing initiatives based on market analysis.

1. Education:

• Bachelor’s degree in marketing, Business Administration, or a related field (Master’s degree is a plus).

2. Experience:

• A minimum of 3–5 years of experience in trade marketing, preferably within the construction materials or related industry.

• Proven experience in planning and executing successful trade marketing campaigns.

• Strong understanding of the construction materials industry, excellent communication skills, and a proven track record in managing trade marketing activities

3. Skills & Competencies:

• Strong analytical skills and ability to interpret market data.

• Excellent communication, negotiation, and interpersonal skills.

• Proficiency in Microsoft Office (especially in excel, ppt) and familiarity with marketing analytics tools. (BI, Lookerstudio,…)

• Ability to manage multiple projects simultaneously in a fast-paced environment.

• Creative problem-solving abilities.