Trưởng Phòng Marketing

***Work location: TOTO Vietnam Co., Ltd – Hanoi Branch, 2nd Floor, Tower 2, Capital Place Building, 29 Lieu Giai, Ba Dinh, Hanoi

***JOB DESCRIPTION:

Objectives:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and marketing strategies, complete with formal proposals and recommendations on tactics

• Partner with email, performance marketing, and web teams/digital team to design, test, and evolve lead-nurturing tactics

Responsibilities:

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets

• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels

• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

• Identify effectiveness and impact of current marketing initiatives with tracking and analysis (both qualitative and quantitative), and optimize accordingly

• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

• Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.

• Manage, train & inspire the teams

***BENEFITS:

- Competitive salary package depending on your abilities and performance (negotiable);

- Health insurance for family;

- Having health check once a year, 15 days for annual leaves per year;

- Annual bonus twice in a year based on KPI and performance review;

- Annual salary revision based on the ability performance;

- Professional, active and friendly working environment, toward to developing manpower with inboard & outboard training courses;

- Opportunity to form a successful career path and long-term engagement with global brand company;

• Female/Male from 30 years old;

• University graduate or above with major in Marketing, Business Administration, Economics or related majors;

• Minimum 2 years experiences of Manager position with team size 10-15 members;

• Having knowledge and experience of branding and/or marketing at foreign company or big sized company/group is preferable;

• Proven success in developing marketing plans and campaigns;

• Proven success in designing interactive applications and networking platforms;

• Proficiency with online marketing and social media strategy;

• Language: Fluent in English (Japanese is an advantage);

• Excellent written and verbal communication skills;

• Metrics-driven marketing mind with eye for creativity;

• Experience with marketing automation and CRM tools;

• Strong project management, multitasking, and decision-making skills, leadership skills;

• Excellent interpersonal, cooperation, organization and people management skills;

• Logical thinking skills, strategic thinking, problem solving skills;

• Good communication, negotiation and relationship building skills;

• Technically advanced to initiate process improvements and changes;

• Training, orientation, motivational skills, personnel & team development;

• Strong sense of responsibility, hard-working, quick learning, dynamic, positive, open-minded and initiative action.