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Mô Tả Công Việc
Achievement and accountability for brand targets – up to final P&L contribution level by counter & channel.
Tracking of sales on monthly basis by brand , by category , by SKU . Key reports include: retail & wholesale sales analysis, by channel and contribution (%) by sku.
Evaluated by Nett Sales up to Nett Profit tracking reports versus set targets
To increase profitabity of brands via controlled usage of discounts & sales off , duly evaluated by Discount % Utilised tracking Reports
Develop brand specific marketing calendar
Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
Annual A&P Budget preparation & management of spend
Develop and provide marketing collaterals (i.e. POS, displays etc).
Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.
Devise customer retention programs and CRM brand-specific activities to drive brand sales.
Accountability for brands’ inventory levels in order to maintain healthy inventory turnover ratio, evaluated by SLOB Report & to be indicated measurability for that year
Accountable for stock forcasting for existing & new products , evaluated via Forcast Accuracy Report , measurability will be shared for the year
Stock management to ensure all POS are well stocked & no potential loss of sales , measureable by SOH by POS weekly / monthly report
No shrinkages or stock loss at counters or at designated event areas
Develop strong and good working relationship with the media , KOLS & Beauty Bloggers
Conceptualize, plan and implementation of PR launches, press kits , releases & etc
Increase share of voice & maximize PR coverage be it paid or complimentary
Compilation and valorization of press coverage by brand – especially on key launches and animations
Build a strong BA team to continuously increase UPT , APT & AUR
Training of said team in soft skills & required new product briefs
To have team offer best customer service to our customers & validated though Mystery Shopper exercise
Implement effective CRM management measurable via increased % sales contribution of loyal customers from current
Discipline where necessary when results are not as per expected
Able to react to change productively and handle other essential tasks as assigned.
To have a strong and good working relationship with the Principals & Trade
Involvement to simulate & activate full Business Plan proposals for any new identified brand under Cosmetics Division
Service current Perfumeries partners , increase sales levels & to expand this network , measurable by sales volume , net margins & number of new perfumeries partners signed on as per target set
Spearhead online sales segment to be attribute identified % to annual Nett Sales
Develop Corporate Sales Channels via 3rd party tie ups resulting in incremental sales to target
Yêu Cầu Công Việc
• 5 years of working experience in relevant positions in retail sales, brand management, preferably in cosmetics and fragrance category.
• Be fluent in the English – both written and spoken
• Must be able to adhere to deadlines, complete projects independently and manage costs and budgets.
• Experience in setting up a new office/managing an office move would be an asset.
• Be creative, highly motivated, and able to operate effectively in multiple cultural contexts.
• Good management skill and presentation skill
• Independent and a lot of initiative, highly resourceful in sourcing for solutions to issue
• Able to collaborate well with team members from other departments
• Well Groomed
• Bachelor Degree or above.
• Proficient in MS Word, Excel and PowerPoint