[Urgent] Medical Group Brand Manager

[Urgent] Medical Group Brand Manager

Địa Điểm Làm Việc: Hồ Chí Minh
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Các Phúc Lợi Dành Cho Bạn

Competitive salary
Healthcare Insurance
Trainings

Mô Tả Công Việc

1. Develop overall strategy and marketing plans for the brands in medical channel (How to effectively drive the brand strategy in medical channel?)
• Understanding well medical touch points in MOM journey, HCP insights, competitor intelligence
• Develop operational strategy for medical channel (customer segmentation/segment prioritization/ brand value proposition/communication channel/activation plan and investment)
• Manage ‘high science’ brands / portfolio business through development and deployment of strategies and tactics targeting HCPs and their patient
• Identifies key HCP influencers and their KOLs to develop HCE/HCP marketing programs
• Engage medical FF into business planning process and reflect well the market challenge/opportunity into medical MKT action plan
• HCP segmentation and targeting
• Drive timely, fact-based business decisions by tracking, analyzing, interpreting and applying key metrics
• Develop the communication for each brand of IFCN
• Be closely engaged in Business team operation (IFCN) from setting brand/portfolio strategy to execution and measurement in different channels
• Lead projects relevant to company/brand/channel sales development like SCR/new launches/medical growth project/initiatives….
2. Execute the plan:
a) For HCPs (Doctor/Midwife/Nurse) & HCE (key hospitals/scientific associations…)
 Identify the KOL to achieve endorsement and advocacy (OB/PED/NU)
 Provide scientific information on the brand (publications, slide kit) to maintain relationship
 Develop endorsement by KOL through advisory boards, clinical studies, speakers, symposia, CME´s, KOL visits according to marketing strategy. Coordinate with Medical advisor to drive the speaker’s talk to align with brand overall strategy  Product manager is ultimately responsible for the efficiency of speaker engagement
 Arrange, conduct HCP activities incl. advisory boards, symposia, CME´s, exhibitions, conferences and meetings to deliver the plan
 Collaborate with key internal functions in development and tracking implementation of marketing programs.
 Continuously optimize spending (A&P) to achieve maximum effectiveness
 Responsible for brand budget
 Report performance against plan
b) For Medical FF and cross functions:
 Effectively communicate medical MKT strategy at quarterly meeting to sales team
 Engage in medical sales target setting and monthly forecast process
 Cooperate with CI team to develop and conduct the researches in Medical channel (HCP tracker…)
3. Engage and partner with brand MKT to develop brand strategy (what medical team must roll out in medical channel to support the brand equity development)
• Supports Acquisition and children MKT team in developing overall strategy
• Align with brand team on all promotional materials (eDA/brochure/leaflet/ads/gimmicks….) in “brand look & feel” perspective
• Enable to translate the brand plan to develop Medical Marketing strategy.
4. Adhere to legal framework as well as RB and industry code of conduct and be the role model in driving compliance policy in team
• Act as role model vis-à-vis team in representing and embracing company policies, compliance rules, code of conduct, regulations and local applicable laws
• Ensure coaching and monitoring of FLMs/MRs for compliance rules implementation. Collaborate with office team to ensure training, guidance and monitoring of the same
5. Others
• Ensure Company’s confidentiality i.e. intellectual property, product, price, Sales and Marketing strategies, salary information
• Perform additional tasks/projects as assigned and discussed with direct/functional manager.
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Yêu Cầu Công Việc

• At least 10 years’ experience of working in brand management in pharma industry
• Developed and implemented marketing plans that significantly grew sales and market share for products at various stages of life cycle
• Successfully launched a major new product, building brand to leadership position.
• Extensive experience working effectively cross-functional teams to achieve goals and objectives
• Experience in coordinating with Regional Management and cross functional projects

Địa Điểm Làm Việc

235 Đồng Khởi, Bến Nghé, Quận 1, Thành phố Hồ Chí Minh, Việt Nam

Every day, in everything we do, our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. And we have a fight on our hands. A fight to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege. Each of our products is designed to do exactly this.
Our well-loved brands have been making a difference to people’s daily lives around the world for more than 200 years.
Key brands in Viet Nam are: Enfa, Durex, Dettol, Strepsils, Gaviscon, Finish and Veet.
By 2030, our ambition is to reach half of the world, every year. We’re a growing global community of over 43,000 people on a journey of transformation and sustainable growth. Together, our success will continue to positively impact communities everywhere, for a healthier planet and a fairer society.
Want to learn more about us? Visit reckitt.com

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Floor 4th, The Metropolitan Building, 235 Dong Khoi Street, District 1, HCM
100-499 nhân viên
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