User Acquisition Executive (Mobile App)

About the Role:

The User Acquisition Executive plays a key role in driving user growth and monetization performance for our mobile apps portfolio.

You will manage end-to-end paid acquisition activities across major ad networks, optimize campaigns for ROI, and collaborate closely with Product, Creative, and ASO teams to scale high-performing apps efficiently.

This role requires strong analytical thinking, practical experience with mobile UA campaigns, and the ability to connect data with user behavior and business outcomes.

Key Responsibilities:

Campaign Management

- Plan, launch, and optimize user acquisition campaigns across key channels (Google Ads, Meta Ads, ASA, Mintegral, Tiktok Ads, etc.).

- Manage daily budgets, bids, and creatives to achieve KPI targets (CPI, ROAS, retention, LTV).

- Conduct A/B tests on creatives, targeting, and bidding strategies to continuously improve campaign performance.

Analytics & Performance Optimization

- Monitor and analyze campaign data.

- Derive insights to optimize user funnel and ad spend efficiency.

- Track cohort-level metrics (D1/D7/D30 retention, ARPU, LTV, ROAS) and provide actionable recommendations.

Cross-Functional Collaboration

- Work closely with the Creative Team to develop effective ad concepts and variations.

- Partner with the Product Team to align marketing messaging with app features and user value propositions.

Strategy & Experimentation

- Identify new traffic sources and test emerging platforms to diversify UA portfolio.

- Support growth experiments around monetization, pricing, and in-app behavior tracking.

- Propose scaling strategies for top-performing markets and channels.

Reporting & Documentation

- Prepare weekly and monthly reports summarizing campaign results, insights, and improvement plans.

- Maintain a UA playbook with best practices, learnings, and benchmarks for internal knowledge sharing.

Must-have

- 2–5 years of hands-on experience in mobile user acquisition (preferably for B2C apps).

- Strong understanding of mobile attribution, MMP tools, and key metrics (CPI, CTR, CVR, ROAS, LTV).

- Proven track record of managing >$50K/month UA budget across multiple ad channels.

- Analytical mindset with strong Excel / Google Sheets and data visualization skills.

- Familiarity with Firebase, Adjust, Appsflyer, or Data Studio.

- Excellent communication and collaboration skills in English.

Nice-to-have

- Experience with subscription-based or hybrid monetization models (IAA + IAP).

- Knowledge of ASO and its synergy with paid UA.

- Experience running campaigns for utility, productivity, or lifestyle apps.

- Familiarity with automation and A/B testing frameworks (e.g., SKAN 4.0, UAC, Meta Advantage+).

- Understanding of creative analytics and concept iteration process.

*Benefit:

- 13th month salary bonus.

- Consider the mid-year bonus.

- Salary review once a year.

- 12 Annual Leave/ Year

- WFH 1 Day/1 Week

- No Clock in/Clock out

- Laptop for news Employee

- Support lunch at the office

- Team building, company trip….

- Employee insurance in accordance with the law, additional Bao Viet Health Insurance.