Các Phúc Lợi Dành Cho Bạn
13th Salary Fixed and KPI Bonus.
PTI Health Care for employees
15 Annual Leaves
Mô Tả Công Việc
Home Credit is calling for User Growth Manager - Mobile App. The role of User Growth Manager is to plan, implement and optimize sale result through Mobile App channels for several products such as Cash Loan, Credit Card, Buy Now Pay Later, etc.
Besides, we expect to enhance customer experience by analyzing all their touch points with Home Credit using customer journey mappings & metric dashboards, then cooperate with different business teams across the organization for improvement/ transformation.
Responsibilities:
- Define and propose the customer sale growth strategy for Mobile App Sale Channel
- Design growth campaigns that will drive Sales of corresponding product
- Lead the cooperation with internal team Data, Lifecycle, Products, Marketing, Online … to ensure alignment and secure the support needed to execute the growth plan
- Able to use effectively data analytics to optimize promotional programs based on customers behaviors
- Work closely with Online team to provide additional user insights for Mobile App development as the essential way for growth
- Lead the execution of major projects and overall activities, including media campaigns, promotion programs, App feedback & optimization
- Manage budget allocation between promo cost and media mix that best suits business objectives, across both in-app communication & out-app communications
- Define sub-key metrics and their relationship to measure business success
Xem toàn bộ Mô Tả Công Việc
Besides, we expect to enhance customer experience by analyzing all their touch points with Home Credit using customer journey mappings & metric dashboards, then cooperate with different business teams across the organization for improvement/ transformation.
Responsibilities:
- Define and propose the customer sale growth strategy for Mobile App Sale Channel
- Design growth campaigns that will drive Sales of corresponding product
- Lead the cooperation with internal team Data, Lifecycle, Products, Marketing, Online … to ensure alignment and secure the support needed to execute the growth plan
- Able to use effectively data analytics to optimize promotional programs based on customers behaviors
- Work closely with Online team to provide additional user insights for Mobile App development as the essential way for growth
- Lead the execution of major projects and overall activities, including media campaigns, promotion programs, App feedback & optimization
- Manage budget allocation between promo cost and media mix that best suits business objectives, across both in-app communication & out-app communications
- Define sub-key metrics and their relationship to measure business success
Yêu Cầu Công Việc
- Min 4 years of experience within Lending Industry or Financial Services
- Possess extensive knowledge of customer growth principles and practices,
- Good experience with digital performance campaign from execution, measurement & optimization
- Strong analytical (analyze user behavior, ability to use hard data and metrics to back up assumptions, recommendations, and drive actions)
- Proven ability to influence cross-functional teams
- Strength in problem solving, issue-resolution, ability to work in a deadline-driven work environment, attention to detail, and ability to multitask.
- Good at English communication
- Possess extensive knowledge of customer growth principles and practices,
- Good experience with digital performance campaign from execution, measurement & optimization
- Strong analytical (analyze user behavior, ability to use hard data and metrics to back up assumptions, recommendations, and drive actions)
- Proven ability to influence cross-functional teams
- Strength in problem solving, issue-resolution, ability to work in a deadline-driven work environment, attention to detail, and ability to multitask.
- Good at English communication
Địa Điểm Làm Việc
20 Nguyễn Đăng Giai, Thao Dien, District 2, Ho Chi Minh City, Vietnam
