User Growth Manager - Mobile App

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13th Salary Fixed and KPI Bonus.
PTI Health Care for employees
15 Annual Leaves

Mô Tả Công Việc

Home Credit is calling for User Growth Manager - Mobile App. The role of User Growth Manager is to plan, implement and optimize sale result through Mobile App channels for several products such as Cash Loan, Credit Card, Buy Now Pay Later, etc.
Besides, we expect to enhance customer experience by analyzing all their touch points with Home Credit using customer journey mappings & metric dashboards, then cooperate with different business teams across the organization for improvement/ transformation.

Responsibilities:
- Define and propose the customer sale growth strategy for Mobile App Sale Channel
- Design growth campaigns that will drive Sales of corresponding product
- Lead the cooperation with internal team Data, Lifecycle, Products, Marketing, Online … to ensure alignment and secure the support needed to execute the growth plan
- Able to use effectively data analytics to optimize promotional programs based on customers behaviors
- Work closely with Online team to provide additional user insights for Mobile App development as the essential way for growth
- Lead the execution of major projects and overall activities, including media campaigns, promotion programs, App feedback & optimization
- Manage budget allocation between promo cost and media mix that best suits business objectives, across both in-app communication & out-app communications
- Define sub-key metrics and their relationship to measure business success
Xem toàn bộ Mô Tả Công Việc

Yêu Cầu Công Việc

- Min 4 years of experience within Lending Industry or Financial Services
- Possess extensive knowledge of customer growth principles and practices,
- Good experience with digital performance campaign from execution, measurement & optimization
- Strong analytical (analyze user behavior, ability to use hard data and metrics to back up assumptions, recommendations, and drive actions)
- Proven ability to influence cross-functional teams
- Strength in problem solving, issue-resolution, ability to work in a deadline-driven work environment, attention to detail, and ability to multitask.
- Good at English communication

Địa Điểm Làm Việc

20 Nguyễn Đăng Giai, Thao Dien, District 2, Ho Chi Minh City, Vietnam
Xem toàn bộ hồ sơ công ty

Home Credit Group (Home Credit B.V. and its subsidiaries) is a leading mass market consumer finance provider with €14.7bn of assets; which was established in 1997 in the Czech Republic. Since then it has experienced considerable growth in 11 countries including Rusia, Belarus, Czech republic, Slovakia, Kazakhstan, China, Việt Nam, India….. Our 120,000 employees serve more than 70 million customers.
Home Credit Vietnam officially operated in Vietnam since 2009, is one of the leading companies in the consumer financial field with 3 outstanding benefits for customers: fast, convenient and friendly. Home Credit now has the headquarters in HCMC and representative offices in 10 provinces nationwide.

In Vietnam market, Home Credit is now one of leading consumer finance companies. After 8 years of operation, Home Credit has built the network of 7,000 retail outlets in 63 cities and provinces nationwide.

With more than 10,000 employees nationwide, Home Credit has served 6.63 million customers in Vietnam with 03 main products: Installment loans to buy motorbikes, Installment loans to buy consumer durables, and Cash loan. In addition, in order to create biggest convenience for customers to make payment, Home Credit has cooperated with many payment method providers, namely Payoo with 3,000 transaction points, MoMo with 4,000 transaction points, Viettel stores, postal system, and banks having transaction network nationwide.

Xem toàn bộ thông tin công ty
Phu Nu Building, 20 Nguyen Dang Giai, Thao Dien Ward, District 2, HCMC
5.000-9.999 nhân viên
HR Department
Chương trình THẠC SĨ QUẢN TRỊ & THƯƠNG MẠI - Chuyên ngành THƯƠNG MẠI QUỐC TẾ | ĐẠI HỌC THĂNG LONG | ĐẠI HỌC CÔTE D’AZUR (PHÁP)

Chương trình THẠC SĨ QUẢN TRỊ & THƯƠNG MẠI - Chuyên ngành THƯƠNG MẠI QUỐC TẾ | ĐẠI HỌC THĂNG LONG | ĐẠI HỌC CÔTE D’AZUR (PHÁP)

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